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Statistics, Large families

Agency: 
Published/Aired: 
November 2010
Description: 

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine

Comments (6)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm no mathematician, but 2.5% isn't a number, it's a percentage. And as usual, they forgot to swap out the comma for a point in the European "2,5". Very poor use of a very old idea.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes, it looks like the Suits should take all the credit for this tripe.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
Activity Score 1541

It's as if a page from the client's brief fell onto a mac op's desk, was mistaken as the creative brief, was mocked-up, was sent by an excited suit to the client for sign-off (who thought 'wow, they really do listen') was artworked and was dispatched to the publication. Meanwhile, the creative team were having some whiskey and a smoke. They conceived of a fantastic campaign, looked on AoTW to ensure it hadn't been done already only to discover this ad and this comment which has filled them in on what actually happened while they were drunk.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mralanjones's picture
mralanjones
Activity Score 260

Your comment > This ad

x10

Hibon's picture
Hibon
Activity Score 3736

boring work

Simple ideas are the best !

pulchinela's picture
pulchinela
Activity Score 1175

i like it, cose i have a large family :)

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm no mathematician, but 2.5% isn't a number, it's a percentage. And as usual, they forgot to swap out the comma for a point in the European "2,5". Very poor use of a very old idea.

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