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Statistics, Human size evolution

Agency: 
Published/Aired: 
November 2010
Description: 

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine

Comments (3)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

My complaint is even more fundamental. They're saying that humans have *evolved* over 20 years to be 7 centimetres 'bigger'? The axis is marked 'human size' not 'human height' - and the proportions make it look like they're growing in every direction - I seriously doubt if the creative team ever did maths.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The graphic isn't showing humans in proportions compared to the stats.

Also I'm not a big fan of this cynical idea, specially since Renault is about driving performance as well.

Guest's picture
Guest

weird graphic. It seems like they used a dwarf figure for the first graphic and the last one look like a basketball player. too much insistance imo

CuriousPencil's picture
CuriousPencil
Activity Score 4225

My complaint is even more fundamental. They're saying that humans have *evolved* over 20 years to be 7 centimetres 'bigger'? The axis is marked 'human size' not 'human height' - and the proportions make it look like they're growing in every direction - I seriously doubt if the creative team ever did maths.

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