Renault: Statistics, Human size evolution

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The graphic isn't showing humans in proportions compared to the stats.

Also I'm not a big fan of this cynical idea, specially since Renault is about driving performance as well.

Guest's picture

weird graphic. It seems like they used a dwarf figure for the first graphic and the last one look like a basketball player. too much insistance imo

CuriousPencil's picture
4227 pencils

My complaint is even more fundamental. They're saying that humans have *evolved* over 20 years to be 7 centimetres 'bigger'? The axis is marked 'human size' not 'human height' - and the proportions make it look like they're growing in every direction - I seriously doubt if the creative team ever did maths.

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