Renault: Statistics, Abandoned dogs

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine


Guest's picture

Vu le nombre de chômeurs provoqués par la fermeture des usines Renault aux alentours de Bruxelles, il semble évident qu'un autre tableau statistique moins positif pourrait paraître comme parodie de cette campagne...

Renault closed its industry in Belgium in the 90's, this could give a good purpose for a statistik joke around this campaign...

Roger Keynes's picture
Roger Keynes
5498 pencils

The first ad is rubbish.

The second is plain stupid.

This is better.

The Jobless Writer
Will Think for Salary

Guest's picture

too much exageration once again

pulchinela's picture
1140 pencils

the first is better

CuriousPencil's picture
4227 pencils

This is ridiculous. Forcing a connection between abandoned dogs and the launch of a car? To what end?

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