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Senses, 2

Agency Network: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

Appreciated by all your senses. And something tells me your sixth sense's gonna love it.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

Comments (13)

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Mezooo's picture
Mezooo
Activity Score 174

i like the artwork, the idea of the picture..

But the headline doesn't fit!

buscarethos's picture
buscarethos
Activity Score 10
M´AD MAX's picture
M´AD MAX
Activity Score 195

i like the copy

alvinpck's picture
alvinpck
Activity Score 1467
pscs's picture
pscs
Activity Score 440

ya, I thought so too, that sketched people ads... I found them quite lovely. These... nothing new.

Crisp One's picture
Crisp One
Activity Score 2005

cool visual but no connection
to the big idea, go back to
your sketch pad and start over.

Alistair C.'s picture
Alistair C.
Activity Score 692

so what's the idea that the car has many active safety features, especially aimed to reduced pedestrian damages?

cause otherwise, this whole 5 senses thing is kind of shower gel claim...

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
Activity Score 81

Le Douche, i totally agree whit you. No connection

Frits Harkema's picture
Frits Harkema
Activity Score 713

That's an expensive piece of something.

bogandy's picture
bogandy
Activity Score 4

Could the man in the suit be the little boy from the movie "The sixth sense"?
Thus it would make a more plausible ad with a headline like "I see dead people"
:)))

pscs's picture
pscs
Activity Score 440

Looks a bit like the Adidas Beijing Olympics ads (where there's tonnes of sketched people)

NatalieM's picture
NatalieM
Activity Score 1685

Confused about the connection between copy and visual. Maybe it's a cultural thing?

Guest's picture
Guest

I see dead people?

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