Renault: Senses, 2

Appreciated by all your senses. And something tells me your sixth sense's gonna love it.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

July 2008


Mezooo's picture
174 pencils

i like the artwork, the idea of the picture..

But the headline doesn't fit!

buscarethos's picture
10 pencils
M´AD MAX's picture
195 pencils

i like the copy

alvinpck's picture
1467 pencils
pscs's picture
440 pencils

ya, I thought so too, that sketched people ads... I found them quite lovely. These... nothing new.

Crisp One's picture
Crisp One
2005 pencils

cool visual but no connection
to the big idea, go back to
your sketch pad and start over.

Alistair C.'s picture
Alistair C.
692 pencils

so what's the idea that the car has many active safety features, especially aimed to reduced pedestrian damages?

cause otherwise, this whole 5 senses thing is kind of shower gel claim...'s picture
81 pencils

Le Douche, i totally agree whit you. No connection

Frits Harkema's picture
Frits Harkema
713 pencils

That's an expensive piece of something.

bogandy's picture
4 pencils

Could the man in the suit be the little boy from the movie "The sixth sense"?
Thus it would make a more plausible ad with a headline like "I see dead people"

pscs's picture
440 pencils

Looks a bit like the Adidas Beijing Olympics ads (where there's tonnes of sketched people)

NatalieM's picture
1685 pencils

Confused about the connection between copy and visual. Maybe it's a cultural thing?

Guest's picture

I see dead people?

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