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Senses, 1

Agency Network: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

Until the Megane, the only sense a car would take into consideration was that of direction.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

Comments (5)

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elMarto's picture
elMarto
Activity Score 23

very nice art directed, but the headline is not working for me. I don't get it

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
Activity Score 81

i agree, the headline is weak

Frits Harkema's picture
Frits Harkema
Activity Score 713

This does not make sense to me at all.

bogandy's picture
bogandy
Activity Score 4

Now's for sure: "I see dead people"

dansheppy52's picture
dansheppy52
Activity Score 398

Mario Lopez?

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

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