SCENIC Special Edition Exclusive, with panoramic glass roof.
Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico Barbato
Copywriter: Márcio Martins
Photographer: Hugo Gonçalves
Published: October 2007
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11 Comments
so?
E ganhou isto uma competição não-oficial em Portugal.........
Nice Idea.
Reminds me of yesterday http://adsoftheworld.com/media/print/monster_jam_hourly_rate
Wait, I don't get it...
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Ahhh, he's on a step ladder to wash the glass roof. Cute.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Clever
cute, good Renault, good Publicis
i don't get it too..
Which came first, the idea or the USP? I mean, a glass roof is hardly a feature worth mentioning these days...
mmmmm...too forced for me.