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Renault Courtesy Ad, 1

Agency: 
Published/Aired: 
March 2013
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Description: 

Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.

Renault is pleased to give up its place to another vehicle. European week of courtesy on the road.

Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens

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genius.

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