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Red is Dead, Tomato Ketchup

Agency: 
Published/Aired: 
November 2012
Description: 

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis

Comments (6)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

no to me...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sweet.

The Jobless Writer
Will Think for Salary

cvchitale's picture
cvchitale
Activity Score 1418

bogus

andylefty's picture
andylefty
Activity Score 4535

Caught in two minds. Strategy is off for me. Executions work well.

philippertl's picture
philippertl
Activity Score 656

I think it works well. Clear message, nice execution.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

evil, but funny )

MidasTouch's picture
MidasTouch
Activity Score 1024

no to me...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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