Renault: Ranch

Open during Christmas.

Advertising Agency: Publicis, Madrid, Spain
Creative Director: Maxi
Photographer: Javier Tles (
Published: October 2008

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eldeadevis's picture
306 pencils

Funny. Much better than the firsrt one.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice idea but what they are showing is a couple that are missing their Christmas meal because they're crap quality Renault broke down. That's anti-branding

mauroxxx's picture
538 pencils

No, the way they're showing is a couple who found some one to help and repair their car, even on Christmas night, when no one else works. So they'll be able to continue their trip and get to the place where they'll have their "Christmas meal". That makes the brand unique because gives you an special service if you need it.

guepaje's picture
133 pencils

very good

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