Renault: Pisa

You won't ever want to stop.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Officer: Hervé Riffault
Copywriter: Thierry Lebec
Art Director: Bénédicte Potel
Assisting Art Director: Magali Valencia
Account managers: Stéphane Gaillard, Boris Langlois, Caroline Su, Adeline Blanc

Published: 
May 2013

11 comments

Shawali's picture
Shawali
8440 pencils

If you're going to base your campaign on a Photoshop effect, at least use the right one. Motion blur would have been more appropriate.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

anónimo de la calle's picture
anónimo de la calle
38 pencils

Actually, This IS motion blur...

anónimo de la calle

Shawali's picture
Shawali
8440 pencils

Oops, my bad =) I so never use cheesy Photoshop effects that I forgot what they really look like =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture
Andrej Troha
613 pencils

Then don't be smart.

certaintly's picture
certaintly
3994 pencils

fun. made me laugh.

but when i thought about it more, im not sure it's the right message for the product.
i mean, camping cars are for.. CAMPING.

i would use this execution on a different product cus it's indeed fun and smart.

Spanky's picture
Spanky
4899 pencils

Old idea.

kleenex's picture
kleenex
41102 pencils

what a waste...

Andrej Troha's picture
Andrej Troha
613 pencils

Totally lame and pointless. Plus: adjust the shutter to 1/250. It works, trust me.

Edoftheworld's picture
Edoftheworld
161 pencils

1980 ad

jackblack's picture
jackblack
2350 pencils

Oh my.

Peter Frank's picture
Peter Frank
532 pencils

In 1970 it was an OK idea.

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