Old Newspapers

Agency Network: 
October 2010

To get people talking about the new Renault ZE Electric range an multiply pre-reservations, we surprised readers of famous newspapers by recreating in detail some of the headlines from times gone by.

Print advertisment created by Publicis, France for Renault, within the category: Automotive.

Don’t be the last to change with the times.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard

Comments (8)

Log in or register to post comments
Janae's picture
Activity Score 385

good idea to create such an atmosphere. the composition of the left side of the ad is not very new or future like.
the distance between the claim, the product and the copy are nearly the same, that should be changed.

Guest's picture

Good. Keep it up. From

Guest's picture

That is nice...but did you do it for real?
I mean not only on a special mock up with international newspapers made for awards presentation?

Guest's picture

If you read the ad it says "RESULT" and explains the results.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I'm surprised the magazines/newspapers allowed this to happen. Nice idea but the header could have been heaps better.

morse's picture
Activity Score 18026

This is great. Must have cost a small fortune.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

polymorphore's picture
Activity Score 4

good idea!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

good job.