Renault Megane: Street, 3

New Megane Coupe. Everything else seems older.

Advertising Agency: Publicis Conseil
Art directors: Charles Guillemant, Thomas Chatenay
Copywriter: Patrice Lucet
Photographer: Marc Bardi
Studio: Eye Dream

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24 comments

Guest's picture
Guest

as well as the photography .. idea is good respect for that ..

Guest's picture
Guest

ummm.... BMW Canada did the same thing like 3 years ago. But much better in opinion. Cundari was the agency. Link anyone?

Guest's picture
Guest

Real nice ads, but the message feels a bit plain.

talkingisfree's picture
talkingisfree
2455 pencils

Yeah, also the idea seems old. This concept has been used many times. However, good photos.

Guest's picture
Guest

done many times... same concept not new....

johnston's picture
johnston
144 pencils

These are awesome. Very fun. Great photography.

Guest's picture
Guest

Yawn, yawn.

everartz's picture
everartz
7589 pencils

i think this campaign gonna win something

| Everartz |

Guest's picture
Guest

really nice,
i dont think they needed to add "everything else seems......"

tots's picture
tots
5 pencils

i agree, the copy doesn t seem to close the whole idea

tatoBA's picture
tatoBA
43 pencils

really nice
the new coupee is enough, no need for the rest of the copy i think

Guest's picture
Guest

I love old cars... not sure if i will buy the new one:)
Nice photo and art direction

Byte's picture
Byte
325 pencils

Very old concept! What a waste of money and time. Sorry guys.

Byte!

Punch's picture
Punch
614 pencils

Es verdad. Estratégicamente no hay nada nuevo, aunque la dirección de arte (producción y ambientación) están muy buenos.

"no silencies lo que no sabes expresar".

pork_eater's picture
pork_eater
658 pencils

No wonder no Creative Director is credited...

Bold.
(for Bad and Old)

Guest's picture
Guest

They are wasting the line saying the same thing that you can understand from the image. The copy in this ad should be something that brings a contributes a little more for the ad. If you don´t have that then it is better to leave just the image.

superonesunday's picture
superonesunday
28 pencils

nice photo, i like campaign

Guest's picture
Guest

BEAUTIFUL :)

Guest's picture
Guest

a very old idea looking new. At least they made an effort to make it better than the older ones...

Guest's picture
Guest

It's Lisbon! ehehe great!

soulbearer's picture
soulbearer
206 pencils

It's Lisbon in the 30's! LOVE IT!

Guest's picture
Guest

done...d'adda, lorenzini, vigorelli for bmw.....ten years ago!

hadrianapolis's picture
hadrianapolis
733 pencils

This ad seems older...

Guest's picture
Guest

Can anyone tell me the song they used for this advert? Its driving me mad!

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