Renault Megane: Senses, 1

Until the Megane, the only sense a car would take into consideration was that of direction.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

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5 comments

23 pencils

elMartoThursday, July 24, 2008 - 17:26

very nice art directed, but the headline is not working for me. I don't get it

60 pencils

beconFriday, July 25, 2008 - 06:36

i agree, the headline is weak

713 pencils

Frits HarkemaFriday, July 25, 2008 - 08:46

This does not make sense to me at all.

4 pencils

bogandyFriday, July 25, 2008 - 09:08

Now's for sure: "I see dead people"

398 pencils

dansheppy52Friday, July 25, 2008 - 10:24

Mario Lopez?

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

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