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Renault Megane: Senses, 1
Until the Megane, the only sense a car would take into consideration was that of direction.
Your 5 senses prefer a Renault Megane.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira
Comments
very nice art directed, but the headline is not working for me. I don't get it
i agree, the headline is weak
This does not make sense to me at all.
Now's for sure: "I see dead people"
Mario Lopez?
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"There is no entitlement to the consumer's attention. It is earned."
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www.dbsheppard.com
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