Renault Mégane: Petrol pumps, Paris-Lisbon

1700 km with one tank.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account managers: Patrick Lara, Eric Hazout, Aurore Duhamel, Sigolène Naugès, Grégoire Verdet, Adeline Blanc
Print Production: Art buyer Jean‐Luc Chirio, Marion Venot
Photographer: Nicolas Descottes
Agent: Askouragents, Florence Camprasse

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11 comments

DesignDine's picture
DesignDine
1316 pencils

Good visual.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1675 pencils

If it was done in India it would have been a big hit, as ours is a mileage obsessed country!

Love creating ads..

extrajohnny100's picture
extrajohnny100
80 pencils

nice

michele123's picture
michele123
414 pencils

I like simple and clever ideas, like this one

sacrilegend's picture
sacrilegend
2171 pencils

Damn. Very good.

mitali prasad's picture
mitali prasad
408 pencils

i didnt; get the ad,,,,,what are they trying to say?

Hibon's picture
Hibon
3731 pencils

clever idea, simple and it works.

Simple ideas are the best !

mr.x's picture
mr.x
952 pencils

Nice!

Sabbir.vai's picture
Sabbir.vai
43 pencils

Brilliant!!! I can't think of anything that went wrong in it. Anybody?

vai

Shridevi's picture
Shridevi
184 pencils

Easy to understand, well executed.

incoming's picture
incoming
107 pencils

Very Smart.

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