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Renault Megane Grandtour Exception: Airbags
Comfort never felt so safe. The Renault Megane Grandtour Exception with 8 Airbags.
Agency: Publicis Frankfurt, Germany
Creative Director: Stephan Ganser
Art director: Stefan Leick
Copywriter: Joern Welle
Photographer: COR + Aziz Wakim
Comments
Are those down feather?
Shapes of the cushions can mislead one into believe that it's a Play Station ad.
The massive Renault logo in the top left corner (and lack of a PS logo) might just avert that misconception.
It is actually quite nice to see how the expanded cushion really look like.
great stuff
Nice couch.
But i wouldn't buy the car with this ad...
What ad would make you buy the car? I think the purpose of this communication is to convey the idea that these cars are safe yet comfortable. Which it does. Whether or not that is enough to convince you to buy the car is not a criticism of this ad but of the strategy.
Ganz okay Jungs. Aber das sieht halt sehr, sehr, nach dem Playstation-Cannes-Winner aus. Dennoch: Feine Idee.
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contact_heads@web.de
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Sort of nice. They could have pushed harder though.
:0 I`m going to bed good night.
so are suggesting that the consumers should stay home and not drive the car?
Crash your car for optimum comfort?
hehehe
their latest campaigns say that they make the safest cars, so why shouldn't you take a nap on one of the pillows, after having an accident, until rescue squad arrives?
don't really like it. sorry
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