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13 comments

whitespace's picture
whitespace
1953 pencils

Are those down feather?

nish's picture
nish
96 pencils

Shapes of the cushions can mislead one into believe that it's a Play Station ad.

slim's picture
slim
1047 pencils

The massive Renault logo in the top left corner (and lack of a PS logo) might just avert that misconception.

ivan's picture
ivan

It is actually quite nice to see how the expanded cushion really look like.

Ivan Raszl, admin of AotW

salamandos's picture
salamandos
1947 pencils

great stuff

fredo's picture
fredo
30 pencils

Nice couch.
But i wouldn't buy the car with this ad...

slim's picture
slim
1047 pencils

What ad would make you buy the car? I think the purpose of this communication is to convey the idea that these cars are safe yet comfortable. Which it does. Whether or not that is enough to convince you to buy the car is not a criticism of this ad but of the strategy.

Heads's picture
Heads
194 pencils

Ganz okay Jungs. Aber das sieht halt sehr, sehr, nach dem Playstation-Cannes-Winner aus. Dennoch: Feine Idee.

popdistortion's picture
popdistortion
1594 pencils

Sort of nice. They could have pushed harder though.

saman's picture
saman
50 pencils

:0 I`m going to bed good night.

act's picture
act
535 pencils

so are suggesting that the consumers should stay home and not drive the car?

drizae's picture
drizae
503 pencils

Crash your car for optimum comfort?

Fail Harder.

munke's picture
munke
9 pencils

hehehe
their latest campaigns say that they make the safest cars, so why shouldn't you take a nap on one of the pillows, after having an accident, until rescue squad arrives?
don't really like it. sorry

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