Renault Megane: Elvis

Renault Megane: Elvis

His Smile Never Played The Guitar, His Hair Never Wrote A Song And His Clothes Never Danced By Themselves.
Megane Unique. What You Are Goes Inside.

Advertising Agency: Publicis, Bogotá, Colombia
Creative Director: Felipe Camacho
Art Director: Alvaro Padilla
Copywriter: Julio Cesar Herazo
Illustrator: Miguel Angel López
Published: May 2007

Your rating: None

Comments

5 stars.

Headline is very good, and has 2 meanings. Bravooo!

¿A quién engañan? dejen de darse alabanzasa austedes mismos.
Ni siquiera esos textos de adulación les quedan bien redactados.

A proposito, quiero que vean mi aviso de las vallas en esta misma página. Ahí puse un mensajito que les puede interesar.

Cordialmente,

Plagiando Rico

Ey armando, ¿dónde está el aviso de las vallas?. Muestre un aviso suyo que le haya quedado bien redactado. Ah, no he visto niguno. Perdón, seguro aún no la ha redactado.

··o.s.h.e··

TIENES RAZÓN.... PORQUE EN PUBLICIS LAS ULTIMAS REVISTAS QUE DEBES TENER SON DE 1985

Mmmm... noto cierto resentimiento hacia Publicis Bogota. Me pregunto a que se debera?

miko1aj's picture

I like the idea, and typography here. I definitely do not like the hair look.

Yeah, I don't like the hair look either. Lows the art direction.
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/// The clock is laughing in my face ///

I like the copy on this, feels sincere. Nice idea.

Nice one!

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It's only an ad.

Brilliant copy. Top Points.

Muy buena campaña. Redondita. Felicidades.

I really like all these.

nice, en español se puede. buena campaña, felicitaciones.

De las mejores campañas que he visto en un rato. Me dio envidia.

They're good. You can connect with the text and the handicraft work is a plus... But I can't stop thinking about the 'grande por dentro' (great in the inside) concept made for the renault clio some 10-years ago by the legendary Agulla/Baccetti. I mean the it's the same line of thinking (the most valuable thing it's on the inside) and they use famous characters (there's a trilogy on the renault clio campaign starring a jesus-like character)... I don't know... maybe I'm seeing apes surfing on the sky.

Nice treatment and typography, like the human touch.
Wondering if the copy on these ads are too clever?

== Bring back fags, lard and the biff.

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