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Renault Megane Cabriolet: Clouds Pegasus
Renault Megane Cabriolet. Free your imagination.
Advertising Agency: Ogilvy Costa Rica, San José, Costa Rica
Creative Director: Federico "Chila" Alonso, Micaela Quiroga
Art Director: Roberto Leitón
Copywriter: Federico "Chila" Alonso
Published: March 2007
Comments
i dont like this kind of ads,
me too.
http://jennywhx.blogspot.com jwhx:Visionary
If the clouds formed a whole world to discover, it would have been nice ..
Here is Spain, we made an worldmap with clouds for a cabrio car.
The line was some like : Discover a new world.
-------------------------------------
/// The clock is laughing in my face ///
These ads are very badly executed. As an art director, knowing that there is something in the clouds, I couldn't even find the damn pegasus. Now put this infront of a consumer that is flipping through a magazine and is being bombarded with ads. They are likely not going to stick around and try and figure out whats going on. All they'll see are clouds. Borringggg.
Si la figura fuera más obvia no tendría razón de ser el texto “Libera tu imaginación”.
Ni más obvia ni menos obvia, no funciona, las formas de nubes ya se han usado mucho y las fotos de cielos en anuncios de convertibles también.
Además uno no tiene un convertible para ir viendo el cielo mientras maneja, nadie lo hace, es por la SENSACION.
LIBERA TU IMAGINACION!
TOTALMENTE DE ACUERDO CON DIGIFOOL.
"Aquí también se opina en español y em português".
photo retouching is badly done. the idea is forced.
maybe the team needs to 'free your imagination' for a better execution.
Idea will be better applied for airlines than automotive...
Seen a lot of times, irrelevant.Nothing new.
free your imagination and crash!
http://www.ccsp.com.br/_img/full/novo/15216.jpg
http://www.ccsp.com.br/_img/full/novo/15215.jpg
"Everyone sees art diferently. Find out your own way at Museum of modern art"
it´s a Pegaso!
uhulllllll!!!
any can see this?
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