Renault Megane Cabriolet: Ceiling, 6

Look up more often.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008


guiding light's picture
guiding light
38 pencils

good one. finally, a car you can drive indoors. only a genius could have figured this one out. i am sure, there will be traffic signals and speed breakers and zebra crossing 1 metre apart in every location featured in the campaign.

Crisp One's picture
Crisp One
2007 pencils


smart for a product, just not this one

silenciorn's picture
153 pencils

you have to admit that maybe the car has not only the feature to be a car to drive indoors, but it also allows you to enter to old buildings in it... ha ha ha ha ha, i mean, that's the purpose of taking a look up, right...

Damn... maybe they thought the sky was already very done in this kind of ads.

si fai il mio nome, non ci sono più...

Frits Harkema's picture
Frits Harkema
713 pencils

Do not drive your stupid car into our beautiful Scheepvaarthuis! This is one of the most stunning buildings in Amsterdam. Hm. You people should watch the road more often.

jazarah's picture
1262 pencils

nice i like it

creativemonkey's picture
21 pencils

"Drive indoors more often"
I'm sorry, but that's what I get from this campaign.

Love the architecture by the way... need to visit Amsterdam sometimes.

theanc's picture
2781 pencils

This is good. Nice approach.


Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

Pretty good approach.

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

The only problem is that interiors and cars don't mix.

PS: does somebody's garage look like this?! Mine is concrete. I don't want to look at concrete.

David Hasselblad's picture
David Hasselblad
120 pencils

This being indoors makes no sense at all. It's just an excuse to use the pretty picture.

It's been done before, better and funnier:

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