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Renault Megane Cabriolet: Ceiling, 6

Renault Megane Cabriolet: Ceiling, 6
Your rating: None Average: 5.1 (8 votes)

Look up more often.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008

Comments

guiding light's picture 40 pencils
guiding light | Sat, 2008-07-12 07:15

good one. finally, a car you can drive indoors. only a genius could have figured this one out. i am sure, there will be traffic signals and speed breakers and zebra crossing 1 metre apart in every location featured in the campaign.

Crisp One's picture 2033 pencils
Crisp One | Sat, 2008-07-12 14:38

agreed

smart for a product, just not this one

silenciorn's picture 153 pencils
silenciorn | Wed, 2008-07-16 15:40

you have to admit that maybe the car has not only the feature to be a car to drive indoors, but it also allows you to enter to old buildings in it... ha ha ha ha ha, i mean, that's the purpose of taking a look up, right...

Damn... maybe they thought the sky was already very done in this kind of ads.

Frits Harkema's picture 713 pencils
Frits Harkema | Sat, 2008-07-12 10:17

Do not drive your stupid car into our beautiful Scheepvaarthuis! This is one of the most stunning buildings in Amsterdam. Hm. You people should watch the road more often.

jazarah's picture 1272 pencils
jazarah | Sat, 2008-07-12 11:05

nice i like it

http://jazarah.net/blog/

creativemonkey's picture 21 pencils
creativemonkey | Mon, 2008-07-14 04:54

"Drive indoors more often"
I'm sorry, but that's what I get from this campaign.

Love the architecture by the way... need to visit Amsterdam sometimes.

The best ideas come in one size: big!

theanc's picture 2375 pencils
theanc | Mon, 2008-07-14 11:21

This is good. Nice approach.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Umberto Vonspiel's picture 81 pencils
Umberto Vonspiel | Wed, 2008-07-16 03:12

Pretty good approach.

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Barbara Agatha G.'s picture 70 pencils
Barbara Agatha G. | Wed, 2008-07-16 05:10

The only problem is that interiors and cars don't mix.

PS: does somebody's garage look like this?! Mine is concrete. I don't want to look at concrete.

David Hasselblad's picture 120 pencils
David Hasselblad | Wed, 2008-07-16 10:36

This being indoors makes no sense at all. It's just an excuse to use the pretty picture.

It's been done before, better and funnier:
http://adsoftheworld.com/media/print/volkswagen_monkey

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