Renault Megane Cabriolet: Ceiling, 6
Look up more often.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008
Comments
good one. finally, a car you can drive indoors. only a genius could have figured this one out. i am sure, there will be traffic signals and speed breakers and zebra crossing 1 metre apart in every location featured in the campaign.
agreed
smart for a product, just not this one
you have to admit that maybe the car has not only the feature to be a car to drive indoors, but it also allows you to enter to old buildings in it... ha ha ha ha ha, i mean, that's the purpose of taking a look up, right...
Damn... maybe they thought the sky was already very done in this kind of ads.
Do not drive your stupid car into our beautiful Scheepvaarthuis! This is one of the most stunning buildings in Amsterdam. Hm. You people should watch the road more often.
nice i like it
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"Drive indoors more often"
I'm sorry, but that's what I get from this campaign.
Love the architecture by the way... need to visit Amsterdam sometimes.
The best ideas come in one size: big!
This is good. Nice approach.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Pretty good approach.
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The only problem is that interiors and cars don't mix.
PS: does somebody's garage look like this?! Mine is concrete. I don't want to look at concrete.
This being indoors makes no sense at all. It's just an excuse to use the pretty picture.
It's been done before, better and funnier:
http://adsoftheworld.com/media/print/volkswagen_monkey
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