Renault: Makeup, Mascara

Don't make up and drive

Making of video: https://www.youtube.com/watch?v=IzI2CACfXeg

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Demian Campos, Eduardo Gomes
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Published: February 2013

3 comments

Boas ideas's picture
Boas ideas
256 pencils

great idea and great craft

salil.sharma's picture
salil.sharma
2278 pencils

perfect

eins-eins-null's picture
eins-eins-null
882 pencils

is the explanation part of the ad? if not: we are not the target group - THEY have to understand. if yes: somehow awkward, it destroys the message. i'm sorry to say so, but advertising is not an art project.

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