Renault Logan: Internal Space, Power Gen Italia

Isn't it awful when things get crowded together?
Renault Logan, the roomiest car in its category.

Advertising Agency: Exclam Comunicação, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Copywriter: Peterson Klug
Art Director: Alexandre Miyaki
Published: September 2008

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Jim Cantenon's picture
Jim Cantenon

Very smart. Clap Clap!

crisis's picture
189 pencils

These names were in a email going around about a year ago. I'm pretty sure it inspired this.

Guest commenter's picture
Guest commenter

It´s very easy when you receive an e-mail with all this. Or just a blog, look:

At least, they could change the names. I hope this never would appear in an Annuary or even in the CCPR site.

Steviec's picture
126 pencils

Pathetic copy of an old email. Surely they realise that everyone has seen these before (and I mean the general public, not just ad folk). Find something unique to say without ripping off a chain email.

SeanMartin's picture

Gotta agree there. Yes, everyone and his brother has seen that email, which could give this some kind of "ah ha" factor. But it's trying a bit too hard, and that layout is really killing it.

But then I look at these and wonder what kind of media they're intended for. Is this a double page spread in a magazine? If so, it doesnt look like they're taking the gutter into consideration, which could really ruin the impact.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

commercial artist's picture
commercial artist
62 pencils

I'd still like to see your brilliant, amazing, stellar, jaw-dropping, award-winning work...

It's only advertising.

SeanMartin's picture

Still trolling, huh? Well, everyone needs a hobby, I suppose.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

commercial artist's picture
commercial artist
62 pencils

Still the best art director of all time, huh?

kazito's picture

The site is under construction. I think the marketing team must review the URL's before starting the campaign.

Toro's picture
1007 pencils

Stupid puns. Grow up, because this cheapens the brand.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Nice ! witty keep it up !!

Himanshu Prabhakar

ninjak's picture
76 pencils

that's GOOD. finally something good. hahahahahaha

Guest commenter's picture
Guest commenter

That´s it!! An old e-mail joke turned into a brilhant concept.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

Fresh art direction. Like it.

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