Renault Logan: Internal Space, Power Gen Italia
Isn't it awful when things get crowded together?
Renault Logan, the roomiest car in its category.
Advertising Agency: Exclam Comunicação, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Copywriter: Peterson Klug
Art Director: Alexandre Miyaki
Published: September 2008
15 Comments
Very smart. Clap Clap!
These names were in a email going around about a year ago. I'm pretty sure it inspired this.
It´s very easy when you receive an e-mail with all this. Or just a blog, look: http://independentsources.com/2006/07/12/worst-company-urls/
At least, they could change the names. I hope this never would appear in an Annuary or even in the CCPR site.
Pathetic copy of an old email. Surely they realise that everyone has seen these before (and I mean the general public, not just ad folk). Find something unique to say without ripping off a chain email.
Gotta agree there. Yes, everyone and his brother has seen that email, which could give this some kind of "ah ha" factor. But it's trying a bit too hard, and that layout is really killing it.
But then I look at these and wonder what kind of media they're intended for. Is this a double page spread in a magazine? If so, it doesnt look like they're taking the gutter into consideration, which could really ruin the impact.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
I'd still like to see your brilliant, amazing, stellar, jaw-dropping, award-winning work...
It's only advertising.
Still trolling, huh? Well, everyone needs a hobby, I suppose.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Still the best art director of all time, huh?
The site http://www.powergenitalia.com is under construction. I think the marketing team must review the URL's before starting the campaign.
Stupid puns. Grow up, because this cheapens the brand.
Nice ! witty keep it up !!
Himanshu Prabhakar
that's GOOD. finally something good. hahahahahaha
That´s it!! An old e-mail joke turned into a brilhant concept.
hahaha....nice
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Fresh art direction. Like it.