Renault Logan: Internal Space, Kids Exchange

Isn't it awful when things get crowded together?
Renault Logan, the roomiest car in its category.

Advertising Agency: Exclam Comunicação, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Copywriter: Peterson Klug
Art Director: Alexandre Miyaki
Published: September 2008

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8 comments

kazito's picture
kazito

The URL is also wrong in this site: http://www.kidsexchange.net is the right URL. http://www.kidsexchange.com is not available

ackattak's picture
ackattak
396 pencils

Maybe they're not meant to be real, but merely clever word combinations that engage the target by making them look twice?

commercial artist's picture
commercial artist
62 pencils

Uh huh.

gmint7's picture
gmint7
2685 pencils

:::J:::

uhuh << lol

:::J:::

My_friend_Goo's picture
My_friend_Goo
289 pencils

Brilliant

ashii's picture
ashii

this agency should close down its operations immidiately so that the interests of their clients are saved from such perverted ideas.

ODoyle's picture
ODoyle
260 pencils

So what does a URL have to do with the car... the address doesn't work so there's no connection there... it's purely a design element and doesn't conceptually add to this... the words could have been together without being in a URL.

Guest commenter's picture
Guest commenter

this is frickin aweful....this goes so far over the line...who ever thought of these genius idea should go back their hole

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