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Lex Luthor

Agency: 
Published/Aired: 
March 2012
Description: 

You become someone else, traveling tight. Master Minibus. Up to 19 people.

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle

Comments (4)

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Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

drivers loose their minds when they are driving for a very long time. and if the space in the vans is too less, the banter in the van adds more to their irritation. there is a thought but its not too deep.

Brad_US's picture
Brad_US
Activity Score 128

A bit forced.

Where is the idea's picture
Where is the idea
Activity Score 707

It's ridiculous..you become someone else? is this the message? and if you travel with 19 people you are yourself. It's plain foolish.

Divyashree Mangalorkar's picture
Divyashree Mang...
Activity Score 18

Its a nice concept.. But it doesn't really fit in for this product, unfortunately!

mockingbird's picture
mockingbird
Activity Score 238

drivers loose their minds when they are driving for a very long time. and if the space in the vans is too less, the banter in the van adds more to their irritation. there is a thought but its not too deep.

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