Renault Koleos: Poodle

Advertising Agency: JWT Casablanca, Morocco
Creative Director / Copywriter: Nicolas Geahchan
Art Director: Tino Karam
Illustrator: Najia Moustaid
Published: December 2008

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28 comments

Guest's picture
Guest

oh no... fuck

Guest's picture
Guest

oh no

Guest's picture
Guest

oh

sneakyhands's picture
sneakyhands
1857 pencils

the picture is a lot of fun

Guest's picture
Guest

funny!

Guest's picture
Guest

hi someone explain to me?

Guest's picture
Guest

Image is fun but I don't have the clue :S

Domino's picture
Domino
42 pencils

the poodle represents the nationality (French) of the car, and that it is beautiful and pedigree. It is on top of a cliff, showing the fact that it is a 4x4. So the dog's a metaphor for the car. Not a bad idea, not amazing though either...

ackattak's picture
ackattak
396 pencils

Jesus Christ, I never would've figured all that out.

Guest's picture
Guest

It's obvious. Maybe you don't have visual culture; maybe you don't even know what the word "semiotics" mean.

ackattak's picture
ackattak
396 pencils

Woah, easy there, de Saussure!
I mean, it's cool to defend your work and stuff. But you don't have to be such a dick about it...

snolet's picture
snolet
104 pencils

It's only the mix of chic and wild. A poodle howling at the moon, like a wolf. So simple. And funny.

mauroxxx's picture
mauroxxx
538 pencils

http://adsoftheworld.com/media/print/volkswagen_touareg_goat its was done 1000 times better in Brazil

Tesar's picture
Tesar
2 pencils

The real funny thing about this, is that Koleos means..."balls" in ancient Greek. When you know that, it really changes the way you look at this ad...

Guest's picture
Guest

In france it may be that a poodle is beautiful and has a proud pedigree, but in the US poodles are mostly associated with the snobby, effete upper class, and are thought of as delicate and wimpy. This would never work in the US.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Ya I agree

samwanzer28's picture
samwanzer28
313 pencils

You people are really funny.

Guest's picture
Guest

It could be effete upper class and snobby, it does'nt bother the concept at all..

Guest's picture
Guest

I like it because it is funny.

Guest's picture
Guest

I like it because it is funny.

capywriter's picture
capywriter
5511 pencils

been done exactly the same some years ago for Volkswagen Golf with a howling rabbit. I can't find it, but I believe it's done by DDB Belgium...

Guest's picture
Guest

VW made it so much better...

Guest's picture
Guest

el mismo recurso de un aviso que salio en colombia en el 2008 para una camioneta de renault! me lo se con sapos con pollos....

Guest's picture
Guest

Fake advertising... Never been on air in Morocco... As a lot of work from those fucking guys !

Guest's picture
Guest

Sorry man, the poster aired in Morocco. No big deal though, people like you never reed the press.
pitiful to insult when you don't know what you're talking about.
cheers

mauroxxx's picture
mauroxxx
538 pencils

i Think wolfs are not well known for "climbing mountains"?? the Goat that Brazilians used make more sense

yvancg's picture
yvancg
222 pencils

Poster aired in Morocco in English?

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Lila_B's picture
Lila_B
68 pencils

nice one :)
and i believe it aired in morocco :)
keep rocking guys :)

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