Renault Koleos: French Off-Road Vehicle

Renault Koleos
The New French Off-Road Vehicle

Advertising Agency: Glickman-Nettler-Samsonov, Tel-Aviv, Israel
Creative Director: Dudi Ben Simon
Art Director: Dudi Ben Simon
Copywriter: Yael Ben Yehuda
Published: December 2009

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25 comments

SAM75's picture
SAM75
218 pencils

Ah french people. They mix every idea with bread or wine.

Brainsugar's picture
Brainsugar
1577 pencils

Just to say that Tel Aviv is in Israel, not in France. And be sure that smart french people do not play with such bad clichés! ;-)

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice!

everartz's picture
everartz
7589 pencils

this isnt nice at all!

| Everartz |

mikeelrapido's picture
mikeelrapido
1929 pencils

I don't like it too...

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RisingStar's picture
RisingStar
26 pencils

The copy should have been: The French chic is going off-road.

tirthomitro's picture
tirthomitro
2696 pencils

i lov the french

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

This is a borrowed idea. Jeep had an amazon hunter and an eskimo. Volkswagen had a goat shaved like a poodle. But this is the worst of all. And they didn't follow Renault's international styleguide. Logo and fold have to be lower-right corner.

slowrider's picture
slowrider
648 pencils

but they read from right to left

one should not take life so seriously - as one will not come out of it alive.

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

too confusing.

Life is a joke. Laugh.

tamer samy's picture
tamer samy
683 pencils

dull..

herdo's picture
herdo
7 pencils

A Swiss Army Knife and an Austrian pastrie.... perfect to illustrate French style !

An Opinel and sausage would have be more suitable imo.

satrianee's picture
satrianee
3748 pencils

good point.

faysal121's picture
faysal121
37 pencils

what

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Uhm, huh?

silvi's picture
silvi
4172 pencils

Confusing mix. I don´t think this works. Sorry guys.

matks's picture
matks
475 pencils

I assume that the Renault logo is on the left side of the layout because in Hebrew you read from right to left, isn't?

valayamadvertising's picture
valayamadvertising
244 pencils

may be only off-road drivers know what this ad is !!!

Just Copy's picture
Just Copy
56 pencils

think the idea is great but hard to sell a car this way. Congrats for the idea.

dlue's picture
dlue
342 pencils

wow... just no... nothing more to say really

cheers,
dlue

Wadih A3's picture
Wadih A3
256 pencils

I want a Croissant!

julienbcn's picture
julienbcn
85 pencils

yes the main problem in this ad is that the knife which is actually soooo typical of....switzerland! for the croissant, no matter it 've been invented in austria it also a well french product. however it s a nice art

slip's picture
slip
919 pencils

good.

SJB

Najem's picture
Najem
18 pencils

Not at all!

Sergey_Kolos's picture
Sergey_Kolos
10 pencils

Thats tasty...nice vision...not very festival...but may be good in selling. Anyone got the results of the impact?

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