Renault Kangoo Sportway: Polar bear

Renault Kangoo Sportway: Polar bear

Even the neighbor's son can fit.
Everything fits, everything.

Advertising Agency: Publicis Venezuela
Via: Kuteev

Your rating: None Average: 6.4 (27 votes)

Comments

Cute~

Too much unwanted copy.

HEY. Pinguines and bears can't do that. I think squirells (or goofers) neither. Couldn't they pick different animals? Or is it part of the concept.
_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ivan's picture

Of course they can't. It's advertising, not the National Geographic. Everything is allowed as long as it delivers the message! :)

sonucoues2002's picture

ha ha ha
gud answer agree with u ivan

like the idea and the art direction
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

don't agree with "everything is allowed" part.
you just making a joke, i believe.

Wonder why they didn't use a Kangaroo?

Dalbir
www.AdOfDaMonth.com

ivan's picture

Probably because they felt it was too obvious or close to the name.

You had me at 'Even the neighbor's son can fit'. I would try to integrate the logo on the scrap with the car. Good work.

Charlie Pratt's picture

Too much unwanted copy? I hope that's sarcasm!

Funny ad. I actually like this car better because of this ad.

http://www.charlieprattdesign.com

imke's picture

I am so much in love with these animals for being the reason for adverting for Car like that. Nice

http://merobarema.blogspot.com

very wierd idea. but funny tho.

your work is your identity.
http://harshikcreations.blogspot.com/

Cute idea, but for one... Pengiuns are found in the antarctic while polar bears are in the arctic.,, and for the neighbor's son to fit in, it must be one helluva neighbourhood...
Clever tagline... Wonder if this is what they had in mind when this copy was drafted...

www.wordsofbabel.blogspot.com

Nice ads...Ivan i argeed with u too...

NOOOOOOooooooooOOOOOO!!

not good.

even the most dumb people will ask yourself "Pinguines are like Kangaroo or Koala, with that 'bag' to carrie babies?"

if someone tell me WHY (intentionally) they choose animals that DONT have a "bag" to carrie babies, i retrieve my word.

and, please, the reason why choose "wrong" animals can not be just to "not be obvious", this is amateurism.

professionals do obvious look like new, fresh, but allways have a sense, a intention, is not just to pretend to be different.

every good advert is obvious, but the new angle or aproach give to the obvious something new that do people feel impact, feel that "Oh, why i never thought like that way before!"

Barkach's picture

Agree... "Oh, why I never thought like that way before!" is the most wanted line in advertising...

To bad this ad doens't deserve it...

http://www.latinspots.com/files/galerias/canguro_kangoo08_gal_g.jpg

http://www.joelapompe.net/wp-content/uploads/2008/02/skippy2004.jpg

http://www.joelapompe.net/wp-content/uploads/2008/02/skippy2007.jpg

Keep on working dudes

do you guys work in advertising?
what's good about this?
the idea is average, the retouching is average and more importantly there is no truth in the idea.
how is anyone supposed to relate to this?
it's wallpaper, very, very ordinary stuff.

fersvax's picture

I didn't know that penguins, bears and squirrels were marsupials. This sucks.

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