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Renault Kangoo Sportway: Polar bear

Renault Kangoo Sportway: Polar bear
Your rating: None Average: 6.7 (31 votes)

Even the neighbor's son can fit.
Everything fits, everything.

Advertising Agency: Publicis Venezuela
Via: Kuteev

18 Comments

ypyng chong's picture 39 pencils

Cute~

comAd's picture 162 pencils

Too much unwanted copy.

Duckman's picture 516 pencils

HEY. Pinguines and bears can't do that. I think squirells (or goofers) neither. Couldn't they pick different animals? Or is it part of the concept.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ivan's picture

Of course they can't. It's advertising, not the National Geographic. Everything is allowed as long as it delivers the message! :)

sonucoues2002's picture 806 pencils

ha ha ha
gud answer agree with u ivan

like the idea and the art direction
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

sold's picture 2623 pencils

don't agree with "everything is allowed" part.
you just making a joke, i believe.

Dalbir Singh's picture 561 pencils

Wonder why they didn't use a Kangaroo?

Dalbir
www.AdOfDaMonth.com

ivan's picture

Probably because they felt it was too obvious or close to the name.

Rene Fractal's picture 1430 pencils

You had me at 'Even the neighbor's son can fit'. I would try to integrate the logo on the scrap with the car. Good work.

Charlie Pratt's picture 427 pencils

Too much unwanted copy? I hope that's sarcasm!

Funny ad. I actually like this car better because of this ad.

http://www.charlieprattdesign.com

imke's picture 472 pencils

I am so much in love with these animals for being the reason for adverting for Car like that. Nice

vidya.shankaran's picture 687 pencils

Cute idea, but for one... Pengiuns are found in the antarctic while polar bears are in the arctic.,, and for the neighbor's son to fit in, it must be one helluva neighbourhood...
Clever tagline... Wonder if this is what they had in mind when this copy was drafted...

kanja's picture 100 pencils

Nice ads...Ivan i argeed with u too...

Zeus's picture 916 pencils

NOOOOOOooooooooOOOOOO!!

sold's picture 2623 pencils

not good.

even the most dumb people will ask yourself "Pinguines are like Kangaroo or Koala, with that 'bag' to carrie babies?"

if someone tell me WHY (intentionally) they choose animals that DONT have a "bag" to carrie babies, i retrieve my word.

and, please, the reason why choose "wrong" animals can not be just to "not be obvious", this is amateurism.

professionals do obvious look like new, fresh, but allways have a sense, a intention, is not just to pretend to be different.

every good advert is obvious, but the new angle or aproach give to the obvious something new that do people feel impact, feel that "Oh, why i never thought like that way before!"

Barkach's picture 201 pencils

Agree... "Oh, why I never thought like that way before!" is the most wanted line in advertising...

To bad this ad doens't deserve it...

http://www.latinspots.com/files/galerias/canguro_kangoo08_gal_g.jpg

http://www.joelapompe.net/wp-content/uploads/2008/02/skippy2004.jpg

http://www.joelapompe.net/wp-content/uploads/2008/02/skippy2007.jpg

Keep on working dudes

really's picture 20 pencils

do you guys work in advertising?
what's good about this?
the idea is average, the retouching is average and more importantly there is no truth in the idea.
how is anyone supposed to relate to this?
it's wallpaper, very, very ordinary stuff.

fersvax's picture 1224 pencils

I didn't know that penguins, bears and squirrels were marsupials. This sucks.

FER.

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