Homeless Car, 2

October 2012
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Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Riffault
Art Director: Martin Darfeuille
Assistant Art Director: Antoine Dezes-Richard
Copywriter: Alexandre Hildebrand
Photographer: Will Sanders

Comments (4)

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Sabbir.vai's picture
43 Activity Scores

The main question one must ask oneself is, is the ad compelling enough to create a demand of the product among the consumers? The break down to me is quite simple:

- The ad is clean and clear in what it wanted to say
- The main theme of the ad seems the fuel consumption vs distance covered; I doubt of the execution of this part

That's about it. So the consumer will, if they are convinced, consider of buying this car only for saving fuel. And at this recession period I guess that is a big deal to people.

But the problem lies in execution of the idea. Why am I supposing that an old car will consume that much fuel just to start up? The copy should have had more twist in it.