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Renault: Freddy
Objects in mirror are closer than they appear.
From 0 to 100km/h in 6.2 seconds.
Advertising Agency: Ogilvy Costa Rica
Creative Directors: Giovanni Bulgarelli, Carla Pravisani
Art Director: Daniel Montiel
Copywriter: Brian Maynard
Photographer: Ivan Castilla
Published: June 2008
Comments
Freddy never wore a trenchcoat???
It's the Matrix version... Still bad.
www.storytellerscreative.com
photoshop could have been better, but the idea is nice
yep, very nice adds, but not good photoshop, the "toy" is very bad aded
that's the idea...to show the toy that "closer than they appear" )
If you look fine, there is something really bad in the reflection mirror (and isnt Freddy) Its perspective problem and point of view.
I agree whit "G": nice idea, probably better photoshop
··o.s.h.e··
gud idea. bad execution.
i didnt get the idea!!!
is FREDDY fast or something?
Something else guys…
1:
This is defiantly the right-side mirror because the car body reflection is on left. Am I Correct?
Then the mirror tilt direction is wrong!
It should be the other way around.
2:
Is the driver seat in the right-hand side in Costa Rica?
If no… then the road reflection is also wrong!
The driver should see only the right edge of the street, not both its lanes.
3:
Nice idea, nevertheless.
It's amazing how can somebody screw art.
" Screw you guys! I'm going home "
La idea está bien, pero la ejeución daña todo porque el manejo del photoshop parece de un niño que apenas está aprendiendo, el afiche no da la talla para ser de una agencia.
how much did that Freddy Neo toy cost?
I want one!
already been done, same execution!
http://davedragon.rilysi.com/2008_04_01_archive.html
Why do cars sold in America (or American built cars) must have "Objects in mirror are closer than they appear" on the side mirrors?
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