April 2008

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

The last time I filled up my tank, Fidel still ruled Cuba.
Renault Clio Campus. Really economical.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Illustrator / Photographer: Jeremy Green
Digital Retouching: Daniel Leão, Alessandra Perez, Alexandre Calvin

Comments (5)

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Frits Harkema's picture
Frits Harkema
Activity Score 713

Great road holding.

topawers's picture
Activity Score 139

Couple of things are wrong with this campaign. First, the exaggeration is too much. Not true. And second, they could have put the line against a white background and it would have been the same. There´s no connection between visual and line, no tension. It just doesn´t work.

askon's picture
Activity Score 433

Every new style of art brought to life has to be milked for an idea. Lazy-ass creatives.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

republique's picture
Activity Score 83

dont like it at all.. no connection between the line and the visual, and fidel still officially rules cuba.

Saurabh Kejriwal's picture
Saurabh Kejriwal
Activity Score 2

TO me it appears that the line was thought of first, then the art team sat down to figure out the art. somewhere, the art surpassed the initial idea and the line became redundant.

But it was surprisingly still kept (because it was the initial idea??).


Saurabh Kejriwal

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