17 comments

popdistortion's picture
popdistortion
1594 pencils

Now this is something I can get. Comparing this campaign to that other one posted earlier, this one clearly wins. It makes sense and the art direction is beautifully executed. The type fits nicely and is nicely written.
There is only one thing I have to complain about. The third ad. What's up with that? Same as the first one except, oh gosh, they used houses. Too close for my taste and might as well be Monte Carlo. But this one here and the pit stop one are great.

squirrely's picture
squirrely
316 pencils

Art direction and photography are stunning.

cameron1983's picture
cameron1983
9 pencils

Love the art direction and the combination is seamless, however I am having an issue with the copy. Please let me know if I'm making a huge blunder but shouldn't it read - "If you can make it here...you can make it everywhere" - 'there' just sounds wrong. Hope I haven't completely missed the boat on this one.

naeboo's picture
naeboo
8 pencils

hafta agree with u on this one.

back2b's picture
back2b
191 pencils

My first thought was they are refering to this one:

"If I can make it there, I'll make it anywhere
It's up to you - new york, new york."

Ol' Sinatras classic.
:)

LAZ's picture
LAZ
288 pencils

simple. beautiful. good.

ralph's picture
ralph
70 pencils

really neat art direction, just hits you.

hovsep's picture
hovsep
33 pencils

I agree with popdistortion both are very similar maybe they could've thrown a curve on one of the visuals or just stick with the first two, but the campaign is very nice.

2workitt's picture
2workitt
44 pencils

Great ad, simple and to the point.

I agree with cameron1983 "If you can make it here..." feels more personal than "there". "There" seems so far away. Well done.

Pila's picture
Pila
177 pencils

very good art direction. everything just falls in place. V. good

Pila

Desi's picture
Desi
1052 pencils

pretty nice.

Tim Weasle's picture
Tim Weasle
72 pencils

WOW these look way cool. Weird little line though.

.nl's picture
.nl
207 pencils

Like it a lot. One version of the idea is enough).

chriscros's picture
chriscros
12 pencils

@popdistortion "Comparing this campaign to that other one posted earlier, this one clearly wins"

i think you can´t compare this campaign to the other. In this campaign, the competence of the Renault Formula 1 Team transferd into real life, is the message. The other campaign says our car is cool.

i like how the 2 campaigns follows the same principle. and maybe the campaign with the car gets more powerfull with this add on Ad.

anmy's picture
anmy
14 pencils

the art direction is beautifully executed.
nice job

lara's picture
lara
114 pencils

really grt simple n complete, n i also agree with cameron "if u make it here........ sonds more gud

Qbird's picture
Qbird
142 pencils

correct me if i'm wrong..

i think the idea is gd, relating the race to daily life.. which means the power is there..
but the copy kill the whole thing... doesnt matter if its a "here" or a "there"...
as the matter of fact.. 999 out of 1,000 people don't make it there (unless we are the spectators),
so in another word, i don't make it there/here, am i able to make it else where???

anyone disagreed with me??
chirp chirp chirp...

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