Renault F1: Red is Dead, Tomato Ketchup

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis

Related videos by Shutterstock

6 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweet.

Will Think for Salary

cvchitale's picture
cvchitale
1243 pencils

bogus

andylefty's picture
andylefty
4533 pencils

Caught in two minds. Strategy is off for me. Executions work well.

philippertl's picture
philippertl
656 pencils

I think it works well. Clear message, nice execution.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

evil, but funny )

MidasTouch's picture
MidasTouch
1024 pencils

no to me...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments