Renault F1: Red is Dead, English Phone Box

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis

Related videos by Shutterstock

6 comments

cvchitale's picture
cvchitale
1238 pencils

thr r sour losers....n thn thr r sour winners.....

Roger Keynes's picture
Roger Keynes
5498 pencils

then there are great ad creatives...

Will Think for Salary

cvchitale's picture
cvchitale
1238 pencils

hence 2 stars.....

Roger Keynes's picture
Roger Keynes
5498 pencils

Spoken like an objective Ferrari fan. ;)

Will Think for Salary

glutamin's picture
glutamin
107 pencils

i liked the whole campaign. "red is dead", it's really catchy.

philippertl's picture
philippertl
656 pencils

I like it!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments