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Renault F1: Double victories
F1 constructor's World Champion / F1 driver's World Champion
Agency: Publicis, France, Paris
Creative Directors: Olivier Altmann, Herve Plumet
Art director: Quentin Schweitzer
Copywriter: Nicolas Callot
Photographer: Alain Cornu
Translation of headline to English (if applicable):
Comments
nice idea.. finally we're seeing nice, simple ads. a quick look, easy communication that everyone understands. according to what they wantd to convey, this is fairly good.
wait, hold up, there's an IDEA here? Where? is it hidden behind the first thought?
the fingers make d renault logo, also signifying double victories...c'mon evn thats an 'idea' for the the msg they want to communicate..
niiiice
First idea for the win.
Buh. They could've at least used a reflection off a shiny F1 car. But reflections are so out now aren't they. No idea is back in!
Helloooo, it's not just a reflection,look at the ad upside down, and the sign with the fingers is because they won this two titles this year again (last year too). And to give an even better detail, the rhombus that forms in the middle, simulates the Renault logo. So, how can you do it with the reflection of a shiny F1 car???.
Great use of first impression!
I like the simplicity here!
I just don't think turning something into your client's logo is all that cool.
Looks like an idea during the brief.
Those half-cooked ones.
There's two awards here. F1 Constructors & F1 Drivers Championship.
Lazy, lame attempt.
It's so easy make ads like this guys do. 2/10
hooooooooooooooooooooo! thumbs down!
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