Renault Commercial Vehicles: Boxes, 2

Renault commercial vehicles.
With you from the start.
Renault Master & Renault Kangoo.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

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6 comments

Guest's picture
Guest

Excellent again

Gi_bo's picture
Gi_bo
1385 pencils

hmm, one is enough, the three tell me the same thing, in EXACTLY the same way.

GiBo

Guest's picture
Guest

and that is what you call an ad campaign.

Gi_bo's picture
Gi_bo
1385 pencils

Na dude, thats the difference between a great campaign and a fair one, this one can tell me the same by using other visuals without deffering from the campaign line, but instead it uses exactly the same visual just changing colors, You se the first and you can pretty much guess what the other two are like.

Its like if this campaign... ( http://adsoftheworld.com/media/print/wwf_biodiversity_and_biosafety_aw... ), they used the same rhino and just changed the graffitti.

GiBo

Marlus Lau's picture
Marlus Lau
1806 pencils

Good.

dinesh3434's picture
dinesh3434
19 pencils

nice one..... instead of using the same angle and orientation for all the three ads.... could have used the car in the front angle and building growing on top of each other ..... just an idea :)

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