Renault Clio Sportway: Road

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Livachoff, Diego Sánchez
Art Director: Manuel Benegas Lynch
Copywriter: Miguel Dianda
Photographer: Mainardi
Published: 2008

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38 comments

losvanvan's picture
losvanvan

Cual es el beneficio de q todo se vea mas lento?

A mi que me importa si voy en mi clio!!!!

mas lento, mas chico, que m'as?????

Donde conectas con el comprador q quiere un auto veloz??????

http://www.mercablog.com/wp-content/uploads/2007/08/vw-golf-r32-01.jpg

Guest commenter's picture
Guest commenter

Post in english please so we can get the meaning behind so much "!!!!" and "??????". Thanx.

español's picture
español

post in english... NO!!! po que no en español???

The 7th Guest's picture
The 7th Guest

no hablo espanol poqiuto

Zeus's picture
Zeus
912 pencils

Que crees?? que el ingles es el unico idioma que se puede usar aqui...learn spanish!!

Guest commenter's picture
Guest commenter

losvanvan, tenés problemas de erección vos que protestas y criticas absolutamente todas las piezas? Take it easy, man.

cocktailer's picture
cocktailer

He leido el un comentario más hacia el final donde enuncia a esta pieza como un modo de "ilustrar una sensación", creo que no es erróneo y esclarece eficazmente tus interrogantes. Cuál es la conección con un usuario de esta gama de coches?, claro está, pues el concepto de potencia se ve una vez más reflejado en la idea.
Espero haber sido útil con mi humilde aporte.

chile y cebollin's picture
chile y cebollin

losvanvan: tu blog apesta, comprate una idea y pensa un buen nombre (mercablog?). bobo.

winokur's picture
winokur
47 pencils

Nice conceptual image but I don't get the ad, what's the payoff? Power = Slow???

Guest commenter's picture
Guest commenter

i think is power for the car, slow for everything other. i am wrong?

Guest commenter's picture
Guest commenter

"And on account of all that power, everything seems slower."

Hopefully they ditch the copy and go with "Makes everything seem slower" for the shows.

Other than that, nice ad.

Guest's picture
Guest

Great effort on the part of Publicis Graffiti as an agency.

Comments should always be constructive people, some just don't get it,
try coming up with an ad of your own and see where it takes you(dead end? creative block?).

Maybe the ad can be approached differently? What do you guys think?

izmild's picture
izmild
770 pencils

Good car but no run. Or it's just a perception that the car is sporty. Is it?

The 7th Guest's picture
The 7th Guest

Great impact idea in a simple shot though the photography could be improved, congrats anyway.

Adaddicted's picture
Adaddicted
3435 pencils

Lets ask Diego Livachoff...

withalltherespects

Guest commenter's picture
Guest commenter

ugly

Luciana Salazar's picture
Luciana Salazar

no entiendo nada de publicidad, pero miguel y camilo están re buenos.

Juan V.'s picture
Juan V.

Creo que el aviso es Genial. Felicitaciones Migue

kako's picture
kako

muy bueno. El último está como más descansado. Me parece que el final los va a pasar a todos.

Guest commenter's picture
Guest commenter

Una basura. Además Manuel Benegas es muy mal tipo. Nada de lo que haga este sujeto puede gustarle a nadie.

Guest commenter's picture
Guest commenter

Idem Diego Sanchez (por basura y mal tipo) y además no es buen Director de Arte.

cheetaaahhh's picture
cheetaaahhh

I know both Diego and Manuel from different agencies, they're great guys and hardworking. Please remove those kind of comments cos they're useless.

Guest commenter's picture
Guest commenter

jajajajjajaaajaaj cami te bancooo

Espectador's picture
Espectador

En respuesta al primer comentario, no expresa un beneficio sino una sensación. La idea de la publicidad no es decir sino hacer sentir.
Para mi es un aviso inteligente para gente idem ¿es un nicho? puede ser.
Me divierte mas esta publicidad que la enunciativa.
For Zeus:
In reply to the first comment, the ad doesn't express a benefit but an emotion. Advertising is meant not just to say things but make them been felt.
To me it appears as an intelligent ad meant to people likewise. A niche?
May be.
I rather enjoy this kind of advertising than large summons.

Tomas Bolsaider's picture
Tomas Bolsaider

GRAN AVISO, felicitaciones gente!

Guest commenter's picture
Guest commenter

BUENA MIKE!

Guest commenter's picture
Guest commenter

buena cam!!!!!

Guest commenter's picture
Guest commenter

I know Diego Livachoff from the temple. He´s also a great guy.

Guest commenter's picture
Guest commenter

shalom

Guest commenter's picture
Guest commenter

i saw a girl masturbating with this ad in my town!!!!
great work guys!

Menage a trois's picture
Menage a trois

Great add guys!

Nice concept!

Guest commenter's picture
Guest commenter

Congratulations Manuel and Miguel!!!

Guest commenter's picture
Guest commenter

Como bien dijo Espectador, expresa claramente una sensación. La sensación no de ir rápido, sino MUCHO más rápido. Me parece una excelente sintésis que dice mucho. Felicitaciones!!!! Palazzo, Enrico.

scs's picture
scs

Only wondering if the car should be there or not, i think the idea is simple but super and like the photography in all terms. Great job anyway.

Best regards.

Guest commenter's picture
Guest commenter

I don't think anyone would get it even if you posted in English.

Guest commenter's picture
Guest commenter

????

Morbid Angel's picture
Morbid Angel

Bien ebrio..la rompés.
La dejás así chiquitita..

el que sabe's picture
el que sabe

jajajja una poronga del año 90

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