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19 comments

ivan's picture
ivan

Here is the TV for the same campaign:
http://adsoftheworld.com/media/tv/renault_slow

Ivan Raszl, admin of AotW

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

thanks for the link ivan, it was great

Have Heart's picture
Have Heart
922 pencils

Nice new twist!

djakuza's picture
djakuza
517 pencils

nice insight, i like it :)

djspiralz's picture
djspiralz
491 pencils

(L)

no-ideas-original's picture
no-ideas-original
106 pencils

Drink driving promotion?

Steve45's picture
Steve45

The idea was done before by CLM/BBDO for Mercedes. It was way much better.

Stratomaster's picture
Stratomaster

Well that's your opinion. I disagree. This one is the good one. Much fresher and totally different approach. This is observation of life. Nicely art directed.
Try to control your envy man, and stop making wrong deductions. The Mercedes campaign not only was quite different, but didn't win any award and didn't make it on the webs.

sold's picture
sold
3219 pencils

hey, control your proud ;-)
the campaign is good.
congratulations.

Bauducco's picture
Bauducco
297 pencils

Very good campaign.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Pamela Anderson on her way to rescue a drowning kid in the water. That's who looks better in motion!
Slower the better...

Spanky's picture
Spanky
4895 pencils

these are great.

postman's picture
postman
951 pencils

The TV commercial really does it in my opinion, even though proverbialthought is right about those situations which work out much better. However, the print ads are not as good by far - because it's the wrong media. Movement in a photo means blur. And that's not beautiful either.

Spanky's picture
Spanky
4895 pencils

it's not about being blurred or not. it's about freezing that 1/100th of a second where you're in an awkward, unflattering position. there's a human truth to that. in real life, she probably looked fine. we've all seen embarrassing pictures like this when we thought we looked good.

Disco Munky's picture
Disco Munky
3900 pencils

What the...Where's the "done", "bad student work" and racial slurs we've come to expect from you?

Who are you and how did you kill Spanky?

I hope it involved Bears.

Doin' it for the points

Spanky's picture
Spanky
4895 pencils

your sister blew me. kinda took the edge off.

Disco Munky's picture
Disco Munky
3900 pencils

There he is!

Doin' it for the points

Maxwedge's picture
Maxwedge
558 pencils

Nice. No product, just good looking drunk people.

hmmm's picture
hmmm
14 pencils

This got me cracking! Good twist!

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