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Renault Clio: Flash, 4
Advertising Agency: Lowe Mexico
Chief Creative Officer: Humberto Polar
Creative Directors: Flavio Pantigoso, Agustín Esteban
Copywriter: Flavio Pantigoso
Art Directors: Enrique Arellano, Agustín Esteban
Agency Producer: Gaby de la Mora
Photographer: Catalina Holguín
Comments
Here is the TV for the same campaign:
http://adsoftheworld.com/media/tv/renault_slow
thanks for the link ivan, it was great
Nice new twist!
nice insight, i like it :)
(L)
Drink driving promotion?
The idea was done before by CLM/BBDO for Mercedes. It was way much better.
Well that's your opinion. I disagree. This one is the good one. Much fresher and totally different approach. This is observation of life. Nicely art directed.
Try to control your envy man, and stop making wrong deductions. The Mercedes campaign not only was quite different, but didn't win any award and didn't make it on the webs.
hey, control your proud ;-)
the campaign is good.
congratulations.
Very good campaign.
Pamela Anderson on her way to rescue a drowning kid in the water. That's who looks better in motion!
Slower the better...
these are great.
The TV commercial really does it in my opinion, even though proverbialthought is right about those situations which work out much better. However, the print ads are not as good by far - because it's the wrong media. Movement in a photo means blur. And that's not beautiful either.
it's not about being blurred or not. it's about freezing that 1/100th of a second where you're in an awkward, unflattering position. there's a human truth to that. in real life, she probably looked fine. we've all seen embarrassing pictures like this when we thought we looked good.
What the...Where's the "done", "bad student work" and racial slurs we've come to expect from you?
Who are you and how did you kill Spanky?
I hope it involved Bears.
your sister blew me. kinda took the edge off.
There he is!
Nice. No product, just good looking drunk people.
== Bring back fags, lard and the biff.
This got me cracking! Good twist!
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