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19 comments

pixelbomb1's picture
pixelbomb1
2555 pencils

whhaaatttt???

Sincerely,
Arnold Santillan
714-206-2459

pixelbomb1's picture
pixelbomb1
2555 pencils

thanks addy

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

no, i think i got your point.

i'm not a surfer so i didn't see the blasphemy going on here at first (even though i have to admit that it's quite obvious). at least i've seen 'point break' and every surfing related baywatch episode and i'm pretty sure that none of them guys was driving a renault... (not even the baywatch surfers!)
ok now i'm really fucking things up so just forget my comments on this one and keep on surfin'.

aloha!

pixelbomb1's picture
pixelbomb1
2555 pencils

no worries, brahh.

Sincerely,
Arnold Santillan
714-206-2459

klaussnow's picture
klaussnow
1677 pencils

it becomes a 'so what?', water from bucket is nice visual, but no idea.

... its already been done...

Tomás's picture
Tomás
46 pencils

It´s not only "water from bucket". It´s supossed to be a pipeline wave.
I guess it should be horizontal.

kre8's picture
kre8
989 pencils

i like it.
nothing amazing, but still pretty cool.
the rip curl relevance is key to understand it, pixel.

pixelbomb1's picture
pixelbomb1
2555 pencils

kre8, i totally understand. c'mon what i am amazed is that rip curl and renault? i would think it would be something like rip curl and ford or chevy something gnarly not some tree hugging car. surfers like to go big not a little whimpsy car. imagine pulling up to parking lot pull of surfers you've be laughed at (at least the one i know of..) . watch this clip...
from a surfer's stand point this ad is weak.

btw if you watch this clip look at dexter and noodles rash guard. and what brand.

http://www.sonymusic.com/artists/Offspring/video/TheOffspring_DaHuiVid...

Sincerely,
Arnold Santillan
714-206-2459

kre8's picture
kre8
989 pencils

hey, ur right.
look what i just stumbled across.... from australia.
http://www.autoblog.com/2007/03/07/ford-falcon-xr-ute-rip-curl-edition...

pixelbomb1's picture
pixelbomb1
2555 pencils

told you. I would rather roll in a jeep topdown or fj cruiser for that matter. now if they give me this car for free maybe i'll drive it around for a couple of days then sell it to some chick for cheap.

Sincerely,
Arnold Santillan
714-206-2459

Punch's picture
Punch
614 pencils

Muy buena idea. En cuanto a direccion de arte, lo hubiese puesto dentro del contexto
fotografico del Surfing.

ElPunch

"no silencies lo que no sabes expresar".

halfstring's picture
halfstring
288 pencils

The car is missing something to make this punch. How about a rack with a surfboard on in?

ivan's picture
ivan

Yes, that would've made it much better for me.

Ivan Raszl, admin of AotW

Rog's picture
Rog
6094 pencils

Agreed.
Or roof racks, at the very least.
To give it some surfer appeal.

>>>> That's not an ad. THIS is an ad.

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

Renault eating into a surfers mkt with crazy ad and no crazy product

besoz's picture
besoz
48 pencils

hey guys can anyone tell me the idea

kre8's picture
kre8
989 pencils

the water looks like a wave.
rip curl is a surf company.
in the surf, there are waves.

brain123's picture
brain123
830 pencils

The vertical layout generates a lot of wasted space (too much sky and floor).

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