Rip Curl is a famous surf brand.
Advertising Agency: Publicis
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Marc Thomasset
Copywriter: Fabrice Storti
Photographer: Marc Paeps
Published: March 2007
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19 Comments
whhaaatttt???
Sincerely,
Arnold Santillan
714-206-2459
http://adsoftheworld.com/blog/pixelbomb1/2007/apr/06/how_its_done_in_h...
;)
thanks addy
Sincerely,
Arnold Santillan
714-206-2459
no, i think i got your point.
i'm not a surfer so i didn't see the blasphemy going on here at first (even though i have to admit that it's quite obvious). at least i've seen 'point break' and every surfing related baywatch episode and i'm pretty sure that none of them guys was driving a renault... (not even the baywatch surfers!)
ok now i'm really fucking things up so just forget my comments on this one and keep on surfin'.
aloha!
no worries, brahh.
Sincerely,
Arnold Santillan
714-206-2459
it becomes a 'so what?', water from bucket is nice visual, but no idea.
... its already been done...
It´s not only "water from bucket". It´s supossed to be a pipeline wave.
I guess it should be horizontal.
i like it.
nothing amazing, but still pretty cool.
the rip curl relevance is key to understand it, pixel.
kre8, i totally understand. c'mon what i am amazed is that rip curl and renault? i would think it would be something like rip curl and ford or chevy something gnarly not some tree hugging car. surfers like to go big not a little whimpsy car. imagine pulling up to parking lot pull of surfers you've be laughed at (at least the one i know of..) . watch this clip...
from a surfer's stand point this ad is weak.
btw if you watch this clip look at dexter and noodles rash guard. and what brand.
http://www.sonymusic.com/artists/Offspring/video/TheOffspring_DaHuiVid...
Sincerely,
Arnold Santillan
714-206-2459
hey, ur right.
look what i just stumbled across.... from australia.
http://www.autoblog.com/2007/03/07/ford-falcon-xr-ute-rip-curl-edition...
told you. I would rather roll in a jeep topdown or fj cruiser for that matter. now if they give me this car for free maybe i'll drive it around for a couple of days then sell it to some chick for cheap.
Sincerely,
Arnold Santillan
714-206-2459
Muy buena idea. En cuanto a direccion de arte, lo hubiese puesto dentro del contexto
fotografico del Surfing.
ElPunch
"no silencies lo que no sabes expresar".
The car is missing something to make this punch. How about a rack with a surfboard on in?
Yes, that would've made it much better for me.
Agreed.
Or roof racks, at the very least.
To give it some surfer appeal.
>>>> That's not an ad. THIS is an ad.
Renault eating into a surfers mkt with crazy ad and no crazy product
Jabba Shalla Ba Baby!
hey guys can anyone tell me the idea
the water looks like a wave.
rip curl is a surf company.
in the surf, there are waves.
The vertical layout generates a lot of wasted space (too much sky and floor).