Renault Clio Campus: Angelina
The last time I filled up my tank, Angelina had 3 kids.
Renault Clio Campus. Really economical.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Illustrator / Photographer: Jeremy Green
Digital Retouching: Daniel Leão, Alessandra Perez, Alexandre Calvin
Published: April 2008
17 Comments
no need for the headline
I don't really get the link between the copy and the visual…
We all agree thet copy and visual dont go together!
yes.
kinda funny to see the office of DDB chicago in an ad done by BBH Sao Paulo.
My car can do that on one tank too. Easily. More even. And I do not have to get dizzy.
sad. such an amazing visual wasted for a line that doesn't have anything to do with it.
scam
Horrible copy, rip-off art direction
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Just the sign off line would be enough, don't need the cack about Angelina.
We're going to need more lube.
Totally agree!! No need of that line.
ssshingon!
Stolen copy from a comment at Oscar. Someone did the same joke (using Angelina's kids as a time reference).
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The connection between copy and art is, I agree, missing.
-Natalie
http://www.nataliemarion.com
fantastic visual but what's the idea?
well done, impressive visual. Again brazilian.
yes, good visual bad headline
Creativity is simplicity
Would someone please send an english speaker to Brazil?