Renault: Christmas snow ball

Renault: Christmas snow ball

These gigantic snowball recreations with real cars inside it were placed all around the city.

Advertising Agency: LOWE-SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Ingrid Enguel
Copywriters: Luis Gabriel Ramírez Arias, Juan Felipe Rodríguez
Photographer: Pablo Rojas
Production manager: Fermando Castañeda
Account managers: Diana Nuñez, Paola Londoño
Published: December 2006

Your rating: None Average: 5.3 (3 votes)

Comments

Submitted by klaussnow on Sat, 2007-03-31 13:26.

sawsome.!

Submitted by mrtalented on Sat, 2007-03-31 14:17.

where's the idea? buried by snow?

Submitted by jennywhx on Sat, 2007-03-31 22:41.

ha ha, perhaps yes.

http://jennywhx.blogspot.com jwhx:Visionary

Submitted by Chocolat on Sun, 2007-04-01 01:42.

visually quite cool...but what are they trying to say?

Submitted by pankajadsoftheworld on Sun, 2007-04-01 05:53.

renault's love for car. very gud idea,gud use of medium.

Submitted by spiralz on Tue, 2007-04-03 09:19.

lovely setting.,.. but it means nothing

Submitted by buy by bye on Wed, 2007-04-04 02:50.

i love it!!

what do you mean it doesnt have a meaning? it is like an 'event', it attracts people, this is noıt a page in a magazine or an ad on tv!! this has a lot of connotations. to me it means memories as these snowballs were part of family stuff. to some it means christmas. everyone has a memory linked to these snowballs. and seeing renault in it made me ineterested in renault although i hate those cars.

loving it!