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Renault: Christmas snow ball

Renault: Christmas snow ball
Your rating: None Average: 6.5 (4 votes)

These gigantic snowball recreations with real cars inside it were placed all around the city.

Advertising Agency: LOWE-SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Ingrid Enguel
Copywriters: Luis Gabriel Ramírez Arias, Juan Felipe Rodríguez
Photographer: Pablo Rojas
Production manager: Fermando Castañeda
Account managers: Diana Nuñez, Paola Londoño
Published: December 2006

8 Comments

klaussnow's picture 1689 pencils

sawsome.!

... its already been done...

mrtalented's picture 2175 pencils

where's the idea? buried by snow?

jennywhx's picture 1144 pencils

ha ha, perhaps yes.

Chocolat's picture 288 pencils

visually quite cool...but what are they trying to say?

pankajadsoftheworld's picture 424 pencils

renault's love for car. very gud idea,gud use of medium.

djspiralz's picture 490 pencils

lovely setting.,.. but it means nothing

buy by bye's picture 546 pencils

i love it!!

what do you mean it doesnt have a meaning? it is like an 'event', it attracts people, this is noıt a page in a magazine or an ad on tv!! this has a lot of connotations. to me it means memories as these snowballs were part of family stuff. to some it means christmas. everyone has a memory linked to these snowballs. and seeing renault in it made me ineterested in renault although i hate those cars.

loving it!

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

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