Renault: Christmas snow ball
These gigantic snowball recreations with real cars inside it were placed all around the city.
Advertising Agency: LOWE-SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Ingrid Enguel
Copywriters: Luis Gabriel Ramírez Arias, Juan Felipe Rodríguez
Photographer: Pablo Rojas
Production manager: Fermando Castañeda
Account managers: Diana Nuñez, Paola Londoño
Published: December 2006
Comments
sawsome.!
... its already been done...
where's the idea? buried by snow?
ha ha, perhaps yes.
http://jennywhx.blogspot.com jwhx:Visionary
visually quite cool...but what are they trying to say?
renault's love for car. very gud idea,gud use of medium.
lovely setting.,.. but it means nothing
i love it!!
what do you mean it doesnt have a meaning? it is like an 'event', it attracts people, this is noıt a page in a magazine or an ad on tv!! this has a lot of connotations. to me it means memories as these snowballs were part of family stuff. to some it means christmas. everyone has a memory linked to these snowballs. and seeing renault in it made me ineterested in renault although i hate those cars.
loving it!
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
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