Renault: Cherubim

For clearer skies.
Renault GNV

Advertising Agency: Publicis, Caracas, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Carlos Cadenas, Demian Campos
Copywriter: Jose Castro
Illustrator: Demian Campos
Photographer: David Gonzalez


morse's picture
16466 pencils

Interesting new angle on pollution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chanderjoshi's picture
153 pencils


Laymie's picture
27 pencils

Powerful. Depressing but powerful.

luispiter's picture
2756 pencils

its better... i good work

Ron Burgundy's picture
Ron Burgundy
1636 pencils

very cool, I love all the new ideas towards clean tech...cant stand green washing

iriske's picture
8 pencils

Article is very interesting,thanks for your sharing.
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mr.x's picture
966 pencils

The other ad is alot better.

everartz's picture
7611 pencils

i understand the idea and i like the art a lot, but why did they say for clearer skies? this should be targeting the environment which is a wider range of an area, sky is only part of it...

| Everartz |

dadada's picture
1720 pencils

visual could be better executed. it looks draft layout.

Everybody is creative, be yourself.

Davai's picture
615 pencils

Looks like a first idea

Billoughsby's picture
5091 pencils

Have to agree with dadada and Davai. And the first impact is of little dead kids who've been run over by a Renault. I get the pollution message, but the initial negative impression is hard to shake. Ugh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

A.S.'s picture
78 pencils

A little bit depressive but so precisely communicate the message.

elyoshiro's picture
545 pencils

First idea

raulbanderas's picture
357 pencils

i like it

gigacarol's picture
68 pencils

Beautiful illustration.

list's picture
8 pencils

always great to see people stealing from photographers....

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