Renault: Cherubim

For clearer skies.
Renault GNV

Advertising Agency: Publicis, Caracas, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Carlos Cadenas, Demian Campos
Copywriter: Jose Castro
Illustrator: Demian Campos
Photographer: David Gonzalez

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16 comments

morse's picture
morse
15046 pencils

Interesting new angle on pollution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chanderjoshi's picture
chanderjoshi
153 pencils

really

Laymie's picture
Laymie
27 pencils

Powerful. Depressing but powerful.

luispiter's picture
luispiter
2756 pencils

its better... i good work

Ron Burgundy's picture
Ron Burgundy
1636 pencils

very cool, I love all the new ideas towards clean tech...cant stand green washing

iriske's picture
iriske
8 pencils

Article is very interesting,thanks for your sharing.
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mr.x's picture
mr.x
952 pencils

The other ad is alot better.

everartz's picture
everartz
7611 pencils

i understand the idea and i like the art a lot, but why did they say for clearer skies? this should be targeting the environment which is a wider range of an area, sky is only part of it...

| Everartz |

dadada's picture
dadada
1719 pencils

visual could be better executed. it looks draft layout.

Everybody is creative, be yourself.

Davai's picture
Davai
608 pencils

Looks like a first idea

Billoughsby's picture
Billoughsby
5091 pencils

Have to agree with dadada and Davai. And the first impact is of little dead kids who've been run over by a Renault. I get the pollution message, but the initial negative impression is hard to shake. Ugh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

A.S.'s picture
A.S.
78 pencils

A little bit depressive but so precisely communicate the message.

elyoshiro's picture
elyoshiro
545 pencils

First idea

raulbanderas's picture
raulbanderas
357 pencils

i like it

gigacarol's picture
gigacarol
68 pencils

Beautiful illustration.

list's picture
list
8 pencils

always great to see people stealing from photographers....
http://www.manipulator.com/Fine-art/photos/end-times#/1

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