Ceiling, 6

Agency Network: 
April 2008

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

Look up more often.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez

Comments (10)

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guiding light's picture
guiding light
Activity Score 38

good one. finally, a car you can drive indoors. only a genius could have figured this one out. i am sure, there will be traffic signals and speed breakers and zebra crossing 1 metre apart in every location featured in the campaign.

Crisp One's picture
Crisp One
Activity Score 2005


smart for a product, just not this one

silenciorn's picture
Activity Score 153

you have to admit that maybe the car has not only the feature to be a car to drive indoors, but it also allows you to enter to old buildings in it... ha ha ha ha ha, i mean, that's the purpose of taking a look up, right...

Damn... maybe they thought the sky was already very done in this kind of ads.

si fai il mio nome, non ci sono più...

Frits Harkema's picture
Frits Harkema
Activity Score 713

Do not drive your stupid car into our beautiful Scheepvaarthuis! This is one of the most stunning buildings in Amsterdam. Hm. You people should watch the road more often.

jazarah's picture
Activity Score 1262

nice i like it

creativemonkey's picture
Activity Score 21

"Drive indoors more often"
I'm sorry, but that's what I get from this campaign.

Love the architecture by the way... need to visit Amsterdam sometimes.

theanc's picture
Activity Score 2783

This is good. Nice approach.


Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Pretty good approach.

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

The only problem is that interiors and cars don't mix.

PS: does somebody's garage look like this?! Mine is concrete. I don't want to look at concrete.

David Hasselblad's picture
David Hasselblad
Activity Score 120

This being indoors makes no sense at all. It's just an excuse to use the pretty picture.

It's been done before, better and funnier: