Renault: Catwalk

Don’t dream and drive. Renault Visio System. Keeps you awake.

Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock
Agency Producer: Antonio Jr.
Published: April 2013

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10 comments

kleenex's picture
kleenex
27864 pencils

good set of ads.

certaintly's picture
certaintly
4060 pencils

so bad. ugly and forced and confusing

gb83's picture
gb83
63 pencils

God Job

Klara K.'s picture
Klara K.
2695 pencils

Though I appreciate the new approach to advertise a car, without the copy, which not everybody reads, especially when it's this small, the message is very unclear.

sacrilegend's picture
sacrilegend
2055 pencils

Can't believe this is so highly rated. "Forced" is the only adjective that comes to mind when I see these ads.

jackblack's picture
jackblack
2261 pencils

Sorry, I don't get this at all.

Sjobs94's picture
Sjobs94
56 pencils

very well executed

mmackinven's picture
mmackinven
1600 pencils

Not getting this either.

Janayjoi's picture
Janayjoi
84 pencils

Renault Visio system is a system designed to alert drivers, through camera detection, and make them more aware on the road . 'Don't dream and drive' may simply be a light warning to drivers prone to falling asleep/day dreaming/wandering behind the wheel, and 'keeps you awake' is pretty literal as it outlines the function of the system. If you look beside the 'don't dream and drive' line you will see the symbols of the system in play; things that functions to disturb the dream. I honestly didn't know what it was at first so I decided to look into the product and it made much sense after.

Janayjoi's picture
Janayjoi
84 pencils

great job

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