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Catwalk

Agency: 
Published/Aired: 
April 2013
Description: 

Agency Producer: Antonio Jr.

Print advertisment created by Publicis, Portugal for Renault, within the category: Automotive.

Don’t dream and drive. Renault Visio System. Keeps you awake.

Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock

Comments (10)

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Highest Rated

Janayjoi's picture
Janayjoi
Activity Score 84

great job

kleenex's picture
kleenex
Activity Score 46771

good set of ads.

certaintly's picture
certaintly
Activity Score 3994

so bad. ugly and forced and confusing

gb83's picture
gb83
Activity Score 63

God Job

Klara K.'s picture
Klara K.
Activity Score 3343

Though I appreciate the new approach to advertise a car, without the copy, which not everybody reads, especially when it's this small, the message is very unclear.

sacrilegend's picture
sacrilegend
Activity Score 3392

Can't believe this is so highly rated. "Forced" is the only adjective that comes to mind when I see these ads.

jackblack's picture
jackblack
Activity Score 2355

Sorry, I don't get this at all.

Sjobs94's picture
Sjobs94
Activity Score 80

very well executed

mmackinven's picture
mmackinven
Activity Score 1608

Not getting this either.

Janayjoi's picture
Janayjoi
Activity Score 84

Renault Visio system is a system designed to alert drivers, through camera detection, and make them more aware on the road . 'Don't dream and drive' may simply be a light warning to drivers prone to falling asleep/day dreaming/wandering behind the wheel, and 'keeps you awake' is pretty literal as it outlines the function of the system. If you look beside the 'don't dream and drive' line you will see the symbols of the system in play; things that functions to disturb the dream. I honestly didn't know what it was at first so I decided to look into the product and it made much sense after.

Janayjoi's picture
Janayjoi
Activity Score 84

great job

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