Boxes, 2

June 2010

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

Renault commercial vehicles.
With you from the start.
Renault Master & Renault Kangoo.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Advertising Agencys: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

Comments (6)

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Guest's picture

Excellent again

gioborde's picture
Activity Score 1387

hmm, one is enough, the three tell me the same thing, in EXACTLY the same way.


Guest's picture

and that is what you call an ad campaign.

gioborde's picture
Activity Score 1387

Na dude, thats the difference between a great campaign and a fair one, this one can tell me the same by using other visuals without deffering from the campaign line, but instead it uses exactly the same visual just changing colors, You se the first and you can pretty much guess what the other two are like.

Its like if this campaign... ( ), they used the same rhino and just changed the graffitti.


Marlus Lau's picture
Marlus Lau
Activity Score 1808


dinesh3434's picture
Activity Score 19

nice one..... instead of using the same angle and orientation for all the three ads.... could have used the car in the front angle and building growing on top of each other ..... just an idea :)

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