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Boat

Agency: 
Published/Aired: 
July 2008
Description: 

Vast redefined. Renault Logan, way more interior space from $11890.

Advertising Agency: Mayo Draftfcb, Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Munoz, Andres Santos, Sebastien Barrera
Copywriters: Carlos Serrano, Felipe Arcos

Comments (11)

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Highest Rated

simon.gross's picture
simon.gross
Activity Score 541

lame-o

Dynamita's picture
Dynamita
Activity Score 40

carlos dame trabajito en tu agencia

mrbobcr's picture
mrbobcr
Activity Score 24

¡Hijole! ... y son 3 directores de arte :S

¡WOW!... and 3 art directors :S

tantrik_indian's picture
tantrik_indian
Activity Score 953

The bottom part of the car looks bad. Overlooked?
Nice Idea - but if the car was slightly ahead with a glimpse of the interior, the idea of space could have been more evident.

~~this paranoid survived!~~

philippertl's picture
philippertl
Activity Score 656

I guess they hit the brief. Low budget so they had to come up with an inexpensive execution and I think they did it well. Customers will get the message, that's what it's all about isn't it.

pulchinela's picture
pulchinela
Activity Score 1175

stupid and boring!

castell's picture
castell
Activity Score 40

not bad! good try!

onestepahead's picture
onestepahead
Activity Score 97

I know, advertising most of the time is all about exagerating, but this one is beyond that. Need a grasp on reality guys...

skeMaMen's picture
skeMaMen
Activity Score 428

...an, way more interior space from $11890. I would say "exterior space" is bigger... They lose their point.

>>> Designed to be signed...

Wordnerd's picture
Wordnerd
Activity Score 6692

oh god that's horrible!

Captain Howdy's picture
Captain Howdy
Activity Score 2

con la cantidad de basura que publican aquí día con día, estos dan un poco esperanza, como la luz de ese pequeño faro. Vamos Ecuador!

simon.gross's picture
simon.gross
Activity Score 541

lame-o

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