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Renault: Boat
Vast redefined. Renault Logan, way more interior space from $11890.
Advertising Agency: Mayo Draftfcb, Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Munoz, Andres Santos, Sebastien Barrera
Copywriters: Carlos Serrano, Felipe Arcos
Published: July 2008
Comments
carlos dame trabajito en tu agencia
¡Hijole! ... y son 3 directores de arte :S
¡WOW!... and 3 art directors :S
The bottom part of the car looks bad. Overlooked?
Nice Idea - but if the car was slightly ahead with a glimpse of the interior, the idea of space could have been more evident.
~~this paranoid survived!~~
I guess they hit the brief. Low budget so they had to come up with an inexpensive execution and I think they did it well. Customers will get the message, that's what it's all about isn't it.
www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent
stupid and boring!
not bad! good try!
I know, advertising most of the time is all about exagerating, but this one is beyond that. Need a grasp on reality guys...
...an, way more interior space from $11890. I would say "exterior space" is bigger... They lose their point.
>>> Designed to be signed...
oh god that's horrible!
con la cantidad de basura que publican aquí día con día, estos dan un poco esperanza, como la luz de ese pequeño faro. Vamos Ecuador!
lame-o
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