Renault: Boat

Vast redefined. Renault Logan, way more interior space from $11890.

Advertising Agency: Mayo Draftfcb, Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Munoz, Andres Santos, Sebastien Barrera
Copywriters: Carlos Serrano, Felipe Arcos
Published: July 2008

11 comments

Dynamita's picture
Dynamita
40 pencils

carlos dame trabajito en tu agencia

mrbobcr's picture
mrbobcr
24 pencils

¡Hijole! ... y son 3 directores de arte :S

¡WOW!... and 3 art directors :S

tantrik_indian's picture
tantrik_indian
953 pencils

The bottom part of the car looks bad. Overlooked?
Nice Idea - but if the car was slightly ahead with a glimpse of the interior, the idea of space could have been more evident.

~~this paranoid survived!~~

philippertl's picture
philippertl
656 pencils

I guess they hit the brief. Low budget so they had to come up with an inexpensive execution and I think they did it well. Customers will get the message, that's what it's all about isn't it.

pulchinela's picture
pulchinela
1140 pencils

stupid and boring!

castell's picture
castell
40 pencils

not bad! good try!

onestepahead's picture
onestepahead
97 pencils

I know, advertising most of the time is all about exagerating, but this one is beyond that. Need a grasp on reality guys...

skeMaMen's picture
skeMaMen
428 pencils

...an, way more interior space from $11890. I would say "exterior space" is bigger... They lose their point.

>>> Designed to be signed...

Wordnerd's picture
Wordnerd
6660 pencils

oh god that's horrible!

Captain Howdy's picture
Captain Howdy
2 pencils

con la cantidad de basura que publican aquí día con día, estos dan un poco esperanza, como la luz de ese pequeño faro. Vamos Ecuador!

simon.gross's picture
simon.gross
541 pencils

lame-o

Log in or register to post comments