Renault: Bad Boys, Food
Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
Published: June 2010


17 Comments
Cute. I think you could make them a bit more tough-looking, but still, cute.
That's me!
http://blog.tapuz.co.il/wranger
That was also my thought at first... but it has to stay recognizable, not too stereotyped...
Hecho hace muchíiiisimo tiempo por Harley davidson.
Good one....loved the way they choose the target audience
Nice.
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ok
Life is a joke. Laugh.
very good
This ad made me smile.. it's just that.. the fish kind of gave me the creeps. LOL.
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"Nihil sub sole novum"
good approach!
withalltherespects
I would.
move on. no idea here.
haha this is funny love the copy it goes along just great with the visual and creates a positive mood
hopa, scuze
m'agrada. potser es podria millorar l'execució, però m'agrada.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Curious placement of the copy " who would offer bad service to these guys? " and the answer bellow. Nevertheless, I like the two prints.
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i can't even spell my name without 'ad'
The Art Director assistant is the best art director of the world!!!
Nice. Original insight.
You're so right, the Art Director assistant is the best, we'll miss him !
wow...
its superb.!! :)
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tausif