Renault: Bad Boys, Food

Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
Published: June 2010

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17 comments

TommyO's picture
TommyO
1866 pencils

Cute. I think you could make them a bit more tough-looking, but still, cute.

capywriter's picture
capywriter
5511 pencils

That was also my thought at first... but it has to stay recognizable, not too stereotyped...

Guest's picture
Guest

Hecho hace muchíiiisimo tiempo por Harley davidson.

jackal hunts's picture
jackal hunts
325 pencils

Good one....loved the way they choose the target audience

MJStinson77's picture
MJStinson77
601 pencils

Nice.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

ok

Life is a joke. Laugh.

Guest's picture
Guest

very good

dollypoppin's picture
dollypoppin
1423 pencils

This ad made me smile.. it's just that.. the fish kind of gave me the creeps. LOL.

---------
"Nihil sub sole novum"

Adaddicted's picture
Adaddicted
3435 pencils

good approach!

withalltherespects

Kateter's picture
Kateter
2020 pencils

I would.

move on. no idea here.

shortafella's picture
shortafella
1059 pencils

haha this is funny love the copy it goes along just great with the visual and creates a positive mood

paumarques's picture
paumarques
1314 pencils

m'agrada. potser es podria millorar l'execució, però m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

dreadboy's picture
dreadboy
413 pencils

Curious placement of the copy " who would offer bad service to these guys? " and the answer bellow. Nevertheless, I like the two prints.

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Guest's picture
Guest

The Art Director assistant is the best art director of the world!!!

thedesignaddict's picture
thedesignaddict
5341 pencils

Nice. Original insight.

Guest's picture
Guest

You're so right, the Art Director assistant is the best, we'll miss him !

tausif's picture
tausif
109 pencils

wow...
its superb.!! :)

-
tausif

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