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Bad Boys, Construction

Agency Network: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by Publicis, France for Renault, within the category: Automotive.

Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby

Comments (22)

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AssassinX's picture
AssassinX
Activity Score 1329

So these guys in the picture are not pros?

TommyO's picture
TommyO
Activity Score 1866

Why not? They are, that's why they use the product.

Adaddicted's picture
Adaddicted
Activity Score 3435

may be helpers!

withalltherespects

Endeio's picture
Endeio
Activity Score 270

I like this kind of humour. Smart copy..

MJStinson77's picture
MJStinson77
Activity Score 601

I like this campaign.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

Done for Harley Davidson.

Brainsugar's picture
Brainsugar
Activity Score 1631

Can you give us the link please?

dollypoppin's picture
dollypoppin
Activity Score 1423

Now these guys look tougher.

---------
"Nihil sub sole novum"

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cute

shortafella's picture
shortafella
Activity Score 1063

good! it doesn t have to be the most brilliant idea to have a good ad.

Guest's picture
Guest

It does, if you want a have brilliant ad. This is just decent.

hufflepoff's picture
hufflepoff
Activity Score 430

Nice set of ads

paumarques's picture
paumarques
Activity Score 1312

bona campanya.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

very nice & diffrent take

L. Wiesen's picture
L. Wiesen
Activity Score 1340

smart

Dzsoi's picture
Dzsoi
Activity Score 8532

Funny, really nice wink at the possible clients. Hats off, dudes!

Guest's picture
Guest

The idea is nice but the layout is the same of volkswagen

Guest's picture
Guest

does renault offer bad service to these guys?

Dzsoi's picture
Dzsoi
Activity Score 8532

lol it is good to see ppl from the client side on this site!

michelangelo's picture
michelangelo
Activity Score 660

nice... but could be better with better casting

v0the0kwc's picture
v0the0kwc
Activity Score 141

maybe the guys in the picture should smiles? make it more convincing?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The other one is better. These guys don't look as menacing. In part due to the slightly higher angle of the photo.

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