Renault: Bad Boys, Construction

Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
Published: June 2010

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22 comments

AssassinX's picture
AssassinX
1329 pencils

So these guys in the picture are not pros?

TommyO's picture
TommyO
1866 pencils

Why not? They are, that's why they use the product.

Adaddicted's picture
Adaddicted
3435 pencils

may be helpers!

withalltherespects

Endeio's picture
Endeio
270 pencils

I like this kind of humour. Smart copy..

MJStinson77's picture
MJStinson77
601 pencils

I like this campaign.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

Done for Harley Davidson.

Brainsugar's picture
Brainsugar
1580 pencils

Can you give us the link please?

dollypoppin's picture
dollypoppin
1423 pencils

Now these guys look tougher.

---------
"Nihil sub sole novum"

alexander_bickov's picture
alexander_bickov
3279 pencils

Cute

shortafella's picture
shortafella
1055 pencils

good! it doesn t have to be the most brilliant idea to have a good ad.

Guest's picture
Guest

It does, if you want a have brilliant ad. This is just decent.

hufflepoff's picture
hufflepoff
430 pencils

Nice set of ads

paumarques's picture
paumarques
1314 pencils

bona campanya.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

very nice & diffrent take

L. Wiesen's picture
L. Wiesen
258 pencils

smart

Dzsoi's picture
Dzsoi
5268 pencils

Funny, really nice wink at the possible clients. Hats off, dudes!

Guest's picture
Guest

The idea is nice but the layout is the same of volkswagen

Guest's picture
Guest

does renault offer bad service to these guys?

Dzsoi's picture
Dzsoi
5268 pencils

lol it is good to see ppl from the client side on this site!

michelangelo's picture
michelangelo
660 pencils

nice... but could be better with better casting

v0the0kwc's picture
v0the0kwc
141 pencils

maybe the guys in the picture should smiles? make it more convincing?

thedesignaddict's picture
thedesignaddict
5329 pencils

The other one is better. These guys don't look as menacing. In part due to the slightly higher angle of the photo.

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