Renault: Bad Boys, Construction
Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
Published: June 2010



22 Comments
So these guys in the picture are not pros?
Why not? They are, that's why they use the product.
That's me!
http://blog.tapuz.co.il/wranger
may be helpers!
withalltherespects
I like this kind of humour. Smart copy..
I like this campaign.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
Done for Harley Davidson.
Can you give us the link please?
Now these guys look tougher.
---------
"Nihil sub sole novum"
Cute
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good! it doesn t have to be the most brilliant idea to have a good ad.
hopa, scuze
It does, if you want a have brilliant ad. This is just decent.
Nice set of ads
bona campanya.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
very nice & diffrent take
smart
Funny, really nice wink at the possible clients. Hats off, dudes!
The idea is nice but the layout is the same of volkswagen
does renault offer bad service to these guys?
lol it is good to see ppl from the client side on this site!
nice... but could be better with better casting
maybe the guys in the picture should smiles? make it more convincing?
The other one is better. These guys don't look as menacing. In part due to the slightly higher angle of the photo.