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Renault: Aquarium
2600 liters of luggage space. The new, bigger Renault Kangoo.
Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Published: April 2008
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Nice Take!
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http://indianadsblog.blogspot.com/
Indian Ads Update
"2600 liters of luggage space. Hm, what about space? 'New Renault Kangoo. From outer space.' Um, no. Hm, what about liters? '2600 liters of... erm... water!' That's it!"
pfffffffff
- Here I should have written something smarter -
I'm looking for some kind of a clue that justifies this type of measuring of luggage space, but to no avail... Or am I missing something entirely???
When u buy a car, interiors are calculated in liters.
THAT, I didn't know. Never bought a car in Poland before.
muy original..me gusta el concepto
it's good that they have show the product benefit, because I'm sure know one is thinking about driving that ugly thing
Why litres . why not kilos, tons?
Go to school.
You don't measure space in weight, it's volume they're measuring.
Iwona: Let's face it - the car design sucks. We have to figure out a smart way to draw attention completely away from it.
Wojciech: What about filling the car with blue water, and some beautiful looking fish swimming in it!
blue water n fish..thats wat they have shown now rite?
Iwona, are u sure you know what AD is at all?
"...to draw attention completely away..."??? Jesus...!
>>> Design with no knowledge about printing, it's not design!
And they mean to put luggage all over inside the car, even over the driver's head...?
i think first the visual came to their mind and then to justify it they used the litres measure....
agree. it's misleading. they talk about luggage space, but show total space inside the car.
Litres is the measure for space in "transport cars". Thats why they have chonsen this sourse to demostrate the space. Well, just wanted to explain... the idea is just ok.
The maximum volume of cargo space available with all seats up, unless otherwise noted, measured in litres and cubic feet.
A lollipop.
please someone knows the "positionnement/ranking" of the brand Renault?
Nice.
SALVA.
www.juansalvarredy.com
http://thelift.tv/spain
Neat spin. The photoshopping of the ocean inside could use some work. The sizes of animals seem out of proportion to the vehicle.
-Natalie
www.topolewski.net
the ad is nice, but since this concept is not very far removed from what anyone else would think of the execution needs to be stellar, a little more work on execution and retouching and it could be