Renault: Aquarium

2600 liters of luggage space. The new, bigger Renault Kangoo.

Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Published: April 2008


getconnected2001's picture
987 pencils

Nice Take!

postman's picture
951 pencils

"2600 liters of luggage space. Hm, what about space? 'New Renault Kangoo. From outer space.' Um, no. Hm, what about liters? '2600 liters of... erm... water!' That's it!"

Olafski001's picture
1193 pencils


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I'm looking for some kind of a clue that justifies this type of measuring of luggage space, but to no avail... Or am I missing something entirely???

Prof's picture
1449 pencils

When u buy a car, interiors are calculated in liters.

Quite really.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

THAT, I didn't know. Never bought a car in Poland before.

henry perea's picture
henry perea

muy gusta el concepto

Guest commenter's picture
Guest commenter

it's good that they have show the product benefit, because I'm sure know one is thinking about driving that ugly thing

StuartLittle's picture
468 pencils

Why litres . why not kilos, tons?

LeeMoh's picture
424 pencils

Go to school.

Davosk's picture
4815 pencils

You don't measure space in weight, it's volume they're measuring.

JAGGY's picture
1382 pencils

Iwona: Let's face it - the car design sucks. We have to figure out a smart way to draw attention completely away from it.

Wojciech: What about filling the car with blue water, and some beautiful looking fish swimming in it!

Jaggy, MICA Ahmedabad

whitewhite's picture
251 pencils

blue water n fish..thats wat they have shown now rite?

skeMaMen's picture
428 pencils

Iwona, are u sure you know what AD is at all?
" draw attention completely away..."??? Jesus...!

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

whitewhite's picture
251 pencils

And they mean to put luggage all over inside the car, even over the driver's head...?
i think first the visual came to their mind and then to justify it they used the litres measure....

Wordnerd's picture
6658 pencils

agree. it's misleading. they talk about luggage space, but show total space inside the car.

josssss's picture

Litres is the measure for space in "transport cars". Thats why they have chonsen this sourse to demostrate the space. Well, just wanted to explain... the idea is just ok.

StuartLittle's picture
468 pencils

The maximum volume of cargo space available with all seats up, unless otherwise noted, measured in litres and cubic feet.

LeeMoh's picture
424 pencils

A lollipop.

dadada's picture
1720 pencils

please someone knows the "positionnement/ranking" of the brand Renault?

Everybody is creative, be yourself.

NatalieM's picture
1685 pencils

Neat spin. The photoshopping of the ocean inside could use some work. The sizes of animals seem out of proportion to the vehicle.

december's picture
93 pencils

the ad is nice, but since this concept is not very far removed from what anyone else would think of the execution needs to be stellar, a little more work on execution and retouching and it could be

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